difficult to trace the origin? zhonghengxin helps second-hand luxury companies keep the authenticity of goods supply
2024-09-28
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in recent years, luxury brands jean paul gaultier and valentino, as well as kering group, which owns luxury brands such as gucci, bv, and balenciaga, have entered the field of second-hand luxury platforms through self-construction or investment. last year, global sales of second-hand luxury goods approached us$50 billion. in the face of the continuous expansion of the market scale, many overseas media said that second-hand luxury goods are a convenient entrance for young consumers seeking to enter the traditional luxury goods market. in june this year, ebay, the global second-hand idle giant, disclosed that users on its platform searched for “vintage” more than 1,000 times per minute on average.
at the same time, young people who are good at discerning opportunities have also discovered new ways to "nugget" in this craze. they recycle overseas luxury goods, undergo identification, testing, repackaging and other steps before bringing second-hand goods to the market. overseas second-hand luxury goods have gradually formed a stable trading market due to their affordable prices, scarce styles, and a free purchasing experience that is free from the constraints of bundled sales.
is the overseas second-hand market really a blue ocean as expected?
overseas supply sources are far deeper than domestic water
while the second-hand luxury market is advancing rapidly, it is also gradually facing a crisis of trust. according to statistics from the black cat big data center, there were more than 105,000 complaints related to second-hand platforms in 2023, mainly focusing on "fake goods" and "wrong goods". this puts young merchants of second-hand luxury goods facing quite a challenge.
mr. wang is an entrepreneur in the second-hand luxury industry. at the end of 2022, he started his business targeting overseas supply sources and created his own brand haoshe. “many foreign batches of second-hand luxury products come from returns purchased overseas, and the categories involved include shoes, clothing, bags, jewelry, etc. it is difficult to trace the authenticity from the source of the goods.” mr. wang said frankly, “this kind of goods is fake. the rate is as high as 20%-30%, and it is difficult to distinguish when picking up the goods, so you will inevitably suffer losses.”
mr. wang is not the only one who is worried about being "trapped". young entrepreneurs are particularly troubled by how to ensure that the products they get are of genuine quality. "we urgently need a third-party appraisal agency to protect our rights and interests."
entrepreneurs also need to consider many aspects when selecting a third-party testing agency that is suitable for their business. enterprise qualifications, business scope, appraisal time, whether the report is authoritative, and whether consumers recognize this organization are all criteria that entrepreneurs repeatedly consider. taking haoshe as an example, after multiple comparisons and selections, mr. wang identified zhonghengxin, which he was familiar with, as the appraisal cooperation agency. “i have had contact with zhonghengxin’s appraisers and operations directors in my previous work, and i have a good impression of zhonghengxin’s strength. confidence, consumers also prefer zhonghengxin’s traceability stamps. i am in shenzhen, and there is a testing warehouse of zhonghengxin in shenzhen, so it has become my first choice.”
zhonghengxin is a good escort of second luxury quality
as a professional inspection and testing institution that has passed cma qualification certification, zhonghengxin has been deeply involved in the luxury goods appraisal industry for many years and has rich industry experience and talent accumulation. the company's core appraisers all have more than 10 years of appraisal experience and more than 100,000 appraisals, and are familiar with the appraisal points of common commodities.
through long-term training of outstanding appraisers and long-term investment in high-end appraisal instruments, zhonghengxin has become the leading luxury appraisal institution in the industry. we have participated in the luxury goods appraisal work of dozens of domestic customs and public security agencies. we are also the designated appraisal service provider for full-volume inspection of well-known second-hand luxury goods merchants such as feiyu, yuanpin, hongbulin, and fathu.
in order to improve the usage process and identification efficiency of merchants, the zhonghengxin product appraisal center has comprehensively upgraded the service circulation system to meet the needs of more merchants based on the original identification process, and will launch a "merchant identification code" in early 2024. before the goods are sent to the appraisal warehouse by the merchant, they are already bound to the identification code, which is equivalent to issuing an "id card" for each product, eliminating the need to enter merchant information. in this way, the same batch of goods can quickly enter the appraisal process, and the flow is more orderly. zhonghengxin can also track the appraisal progress of the same batch of goods in real time.
mr. wang said that the new system has been of great help to haoshe's business: "zhonghengxin has launched identification codes. goods in the same batch only need to be bound to one identification code to enter information in batches. the circulation speed is faster. once we had 400 an urgent order for clothing was inspected on the same day.”
it is reported that at present, zhonghengxin can compress the time from entry to exit for a product to less than 4 hours. the entire merchant identification code identification process is bound to the product so that "double code verification" can be performed when leaving the warehouse. only products with both a traceability code and a merchant identification code will be allowed to leave the warehouse.
as a professional third-party inspection and testing agency, zhonghengxin inspection and testing has always adhered to the concept of "trust and perseverance". currently, the domestic second-hand luxury market has entered a period of rapid development. zhonghengxin is also proactive and continues to improve service quality to help individual merchants and small and medium-sized enterprises further develop in the market and grow together with the second-hand luxury industry.
