zhuanzhuan fully acquires hongbulin, and its second-hand luxury goods appraisal and operation capabilities are further upgraded.
2024-09-27
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zhuanzhuan, a leading platform for circular economy, and hongblin, a leading brand in the second-hand fashion field, recently jointly announced that they will be fully integrated in the future to form a new strategic synergy. it is understood that zhuanzhuan has fully acquired hongblin. hongbulin’s second-hand luxury goods identification capabilities will also be integrated into zhuanzhuan, further improving zhuanzhuan’s “official verification” multi-category identification level.
hongbulin was founded in 2017 by xu wei, yang bin, pang bo and others, and has accumulated many years of professional operation capabilities and industry experience in the field of second-hand luxury goods and fashion commodities. both parties stated that after the integration, hongbulin will continue to improve quality and experience, and provide better second-hand recycling fashion services to the majority of users, including female users.
huang wei, ceo of zhuanzhuan group, said that hongbulin has unique barriers to identification, rating and pricing capabilities in the field of second-hand luxury goods. according to the data, in the eight years since its establishment, hongbulin has been deeply engaged in the standardization construction of the second-hand fashion industry. based on massive data, it has built a complete intelligent system for second-hand luxury appraisal and pricing. through dedicated personnel and re-inspection processes, it has continuously improve the accuracy of identification; give users a reference for pricing ranges by comprehensively considering historical transaction prices and market dynamic prices. at the same time, hongbulin is participating in the formulation of national standards for the industry and contributing to the construction of industry standardization.
from then on, zhuanzhuan group will own multiple second-hand trading brands such as zhuanzhuan, hongbulin, zhuanliangji, and caihuoxia, becoming the largest multi-category second-hand trading platform with services in china.
yangzi evening news/ziniu news reporter fang qianyun
proofreading by tao shanggong
