explore the denim culture and redefine the "denim player" with your straightforward words!
2024-09-27
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on september 20, chuyu brand successfully held the "denim players denim offline pop-up symposium" event, which attracted chuyu brand ceo xue li, chuyu design director brown tang, beijiang textile marketing director andy and fashion denim fashionistas. people @chocolate jiangzhong and many other denim culture enthusiasts, top domestic industry experts, and fashionistas actively participated. everyone had a heated discussion and shared about its century-old classic denim culture, the unique charm of denim clothing, and fashionable outfits. this is a gathering of denim fashion lovers, and an in-depth conversation about denim fashion and denim craftsmanship.
the first step in positioning stonewashed tannins, and the performance has achieved a rapid growth of 150% year-on-year.
at this event, miss brown tang, the design director of chuyu, first introduced the uniqueness of the chuyu brand denim series to the guests, emphasizing how the brand's "straightforwardness" concept is integrated into every product. in chuyu's fashion map, denim has transcended the boundaries of traditional clothing materials and has become a confident, independent, frank, modern, relaxed and free attitude towards life. the brand particularly recommends the tannin stone washing process, which fully demonstrates the frank style. this unique stone washing treatment method gives the denim fabric a natural and casual texture. each texture is different due to the friction of the stone, which perfectly embodies the chuyu brand's "being spontaneous and eclectic". "the brand spirit.
in terms of brand positioning, chuyu focuses on providing a “full set, full scene” denim wearing experience. in this era of advocating individuality and diversity, chuyu is deeply aware of the limitations of a single category. therefore, the brand is committed to creating a complete denim series for consumers, from tops to trousers to various accessories. whether it is daily travel, casual gatherings, or work in the workplace, chuyu's complete denim series can be easily handled, allowing every woman to show her unique and frank charm in any scene.
after chuyu deeply repositioned the brand at the beginning of the year, its latest planned and launched "stone washed denim capsule series" and "luxury denim series" quickly won the hearts of the people as soon as they were launched with their unique design concepts and excellent quality. it has received wide acclaim and enthusiastic feedback from the market. these two series not only perfectly integrate the chuyu brand's spiritual core of "being spontaneous and eclectic", but also demonstrate the precise grasp of fashion trends and the ultimate pursuit of quality life in details.
the market responded enthusiastically, and performance data also proved the success of this series of initiatives. compared with the same period last year, chuyu brand has achieved rapid growth in performance, with an increase of up to 150%. this figure not only demonstrates the effectiveness of brand transformation, but also reflects consumers' high recognition and recognition of chuyu brand's new positioning and new products. favorite. what is particularly worth mentioning is that the proportion of denim items in overall sales has exceeded 20%, becoming the brand's core smart commodity category, further consolidating chuyu's leading position in the field of denim apparel.
the market is the best alchemy stone. through this repositioning and new product launch, the chuyu brand not only successfully attracted more consumers' attention and favor, but also laid a solid foundation for the brand's future development.
wearing denim and denim can also be a sustainable fashion lifestyle
at the salon, mr. andy, marketing director, used his profound industry insight and forward-looking perspective to bring an in-depth and three-dimensional sharing about the denim fabric production process to the guests. through a series of carefully prepared physical displays and explanations with pictures and texts, every guest present felt as if they were on the journey of the birth of denim fabrics, and deeply felt the breakthrough progress made by modern denim technology in the field of environmental protection.
director andy focused on the entire process of denim fabrics from material selection to finished products. every detail revealed the brand's unremitting pursuit of quality and innovation. he emphasized that high-quality raw materials are the basis for creating high-quality denim, and chuyu united beijiang textile strictly controls the selection of materials and selects environmentally friendly raw materials, laying a solid foundation for the green attributes of the product from the source.
what is particularly eye-catching is that when director andy talked about the post-processing of denim fabrics, he shared an amazing environmentally friendly technology - the drinking-grade denim treatment water process. he proudly said that through advanced environmental protection treatment technology and equipment, he has successfully achieved deep purification of wastewater generated during the denim production process, and the treated water quality has reached a standard that can be directly drank.
denim, the trend-setter in fashion life that never fades away
in the fashion salon event, denim fashion expert @chocolate jiang brought a conversation about denim dressing to the scene with his cool and straightforward personality. as a woman who is at the forefront of trends, she not only shows the classics and fashion of denim clothing, but also gives denim new life through her unique personal perspective.
“denim, to me, is the embodiment of an attitude towards life,” @chocolate jiang said with her unique straightforwardness and confidence. “it is not just a fabric, but also a fashion statement that never goes out of style. no matter what no matter how the times change, cowboys can always attract everyone who pursues individuality and freedom with their unique charm.”
in her sharing, she emphasized the versatility and comfort of denim, but at the same time revealed her persistent pursuit of the unique style of denim. she mentioned that when purchasing denim items, she prefers designs that can show her personal characteristics, whether it is unique tailoring or creative details, which can make her stand out from the crowd.
regarding the durability and plasticity of denim fabrics, several fashionistas present at the event reinterpreted their own fashion ideal jeans through the remark session. this is exactly the essence of the cowboy spirit. it is not defined. it can be continuously washed over time, worn out naturally, and recreated a second time.
this is the key to denim being timeless. whether it is the retro charm revealed by natural wear and tear over the years, or the novel and unique design presented through careful re-creation through modern cutting-edge technology, denim can always continue to attract people's attention and lead the fashion with its ever-changing appearance. trend indicator. this is exactly what chuyu brand wants to express. it is not only committed to inheriting the classic charm of denim culture, but also has the courage to explore and innovate, giving denim new vitality and storytelling through unique design concepts and exquisite craftsmanship.
