news

screenshot of "three sheep network" wechat public account

the "three sheep" live streaming incident that caused a stir in the public opinion field finally came to an end tonight. just now, the joint investigation team of hefei city, anhui province issued an official notification on this matter. the report shows that the investigation into the products "hong kong meicheng mooncakes" and "australian grain-fed beef rolls" brought by hefei sanguyang network technology co., ltd. constitute false commercial propaganda. the notice also stated that in accordance with the administrative penalty law, the anti-unfair competition law and other relevant provisions, it is planned to decide to confiscate illegal gains and fine sanyang company a total of 68.9491 million yuan. in view of the related problems in the live broadcast of sanyang company, the company was ordered to suspend operations within a time limit for rectification and bear relevant legal responsibilities. for units and relevant personnel who neglect their duties during the work process, the disciplinary inspection and supervision departments will open a case for investigation and deal with them seriously in accordance with laws and regulations.

subsequently, sanyang company issued a statement saying: "recent issues regarding our company's false propaganda and misleading consumers in live broadcasts have aroused public concern, and we sincerely apologize for this. we fully accept the investigation opinions and punishment results of the joint investigation team , and are willing to assume relevant legal responsibilities. we will comprehensively carry out internal rectification of the company in accordance with the "consumer rights protection law of the people's republic of china", "internet anchor code of conduct" and other relevant laws and regulations, operate in accordance with the law, and effectively protect the legitimate rights and interests of consumers."

the boots finally hit the ground, and the false propaganda was confirmed. the hot joke that three sheep "specializes in cheating family members" became a prophecy. if we had known what would happen today, why bother? after several days of "turning a deaf ear" and "refusing to respond," consumers finally waited for three sheep's "apology." although the apology is late, fortunately, truth and justice are not absent. we should also realize that at a time when the live broadcasting industry is full of chaos and chaos, this case is a landmark event and a "vane" that has been established, which is of great typical significance.

because "three sheep" has hundreds of millions of fans, it is the leading anchor and the focus of everyone's attention. its every word, deed, and movement is related to the interests of countless consumers and may even affect the entire industry. now that it has been punished according to law for false propaganda, this is equivalent to dropping a "depth bomb" into the industry. the first message sent to the society is that no matter how many fans there are or how big the business is, there is no "extra-legal privilege". you need to know the bottom line, abide by the law, and know what is right and wrong, what is right and wrong. this is also a reminder and warning to other e-commerce companies and anchors.

this incident has once again drawn a "red line" for the live streaming industry, that is, don't play tricks with consumers and don't take integrity as a joke. operating with integrity and safeguarding the legitimate rights and interests of consumers are the "red line" and even the "lifeline". failure to trust consumers will eventually be backlashed. only by holding on to this "lifeline" can the live streaming industry have a future, achieve healthy operation and standardized development, and go further in the long run.

no one is a "saint" who never makes mistakes, and there is no business that "never makes mistakes." what is really worth worrying about is never the problem itself, but the lack of responsibility and courage to face the problem head-on and solve it. if faced with consumers' doubts before, "three sheep" did not push back and forth, but came up with evidence and attitude to proactively respond to consumers' concerns in an open and transparent manner, correcting them if they were relevant, and encouraging them if they were not. it may not get "out of control" and develop to the point where it is "overwhelming and difficult to recover" today. i can’t blame others for this, i can only blame myself for taking the wrong path. in the final analysis, i still don’t really take consumers into consideration. this is also a lesson that consumers, public opinion and the law have jointly taught three sheep, and we hope they can learn from it and gain wisdom.

"three sheep" was fined more than 68 million yuan. it should not be regarded as a "one-man show" of three sheep. other parties involved in live broadcasting should not just watch the excitement. they might as well ask themselves, their own products, their own live broadcasting can goods withstand the same gaze of public opinion and the same official investigation? in addition, the legal investigation by the relevant departments in hefei has also set an example for other places across the country. how can we rectify the chaos of live streaming and selling goods in accordance with the law? you can "copy homework", there are only two principles, be responsible to the law and be responsible to consumers.

it can be determined that the demonstration effect and butterfly effect of the "three sheep incident" have just begun. in the future, the live streaming industry will most likely usher in a new standardization and rectification period. we hope that this industry will become more transparent and clearer, so that companies and anchors with good reputation and credibility can become the real winners.

(source: chao news)

for more exciting information, please download the "jimu news" client in the application market. please do not reprint without authorization. you are welcome to provide news clues and you will be paid once accepted.