the final of the 2nd e-commerce live broadcasting competition and short video competition in guyuan, ningxia is about to start
2024-09-26
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from september 29 to 30, the finals of the "i am the spokesperson for liupanshan's specialty products" - guyuan city's second e-commerce live broadcasting competition and short video competition will be held in guyuan city, ningxia. after nearly two months of fierce competition, the online product, e-commerce live broadcast and short video contestants who have advanced to the finals will compete on site to show their strengths.
it is understood that this live broadcast competition attracted more than 50 teams to participate in the live broadcast competition, and 22 groups of contestants advanced to the rookie group and expert group of the e-commerce live broadcast competition finals; the short video competition collected more than 70 works in total, and 20 excellent works advanced to the short video competition finals; 40 agricultural and special product companies and 74 products participated in the online goods selection, and 30 online products advanced to the online goods selection finals.
during the live broadcast competition, the online sales reached more than 3 million, the number of sales orders reached more than 150,000, and the live broadcast room was exposed to more than 30 million people. the hot topic "i endorse liupanshan's special products" exceeded 20 million views on platforms such as douyin and kuaishou. the guyuan good online products competition selected 30 local agricultural products, with sales exceeding 4.5 million during the event and more than 200,000 sales orders.
since the beginning of this year, guyuan municipal bureau of commerce and investment promotion has vigorously cultivated e-commerce talents in accordance with the requirements of the municipal party committee and government, with the government setting up the platform, supporting the platform, promoting training and competition, and cultivating talents through competition. in the development of live e-commerce, efforts are made to strengthen e-commerce entities, strengthen the cultivation of leading e-commerce enterprises, vigorously develop new formats such as "live broadcast + catering", "live broadcast + business district", "live broadcast + exhibition", and "live broadcast + night economy", and actively play the important role of live broadcast e-commerce in expanding the market, promoting consumption, stabilizing employment, and benefiting people's livelihood.
it is reported that in the first half of this year, guyuan city achieved online retail sales of 1.16 billion yuan, a year-on-year increase of 17.9%; 7,734 live broadcasts by online celebrities were held, a year-on-year increase of 20.3%; and 37.45 million pieces of express delivery business were completed, a year-on-year increase of 43.9%. (hu dongmei, china daily ningxia reporter)
source: china daily
