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the corporate purchasing market has become the focus of attention of giants. jd.com's corporate purchasing, which was deployed ten years in advance, has taken the lead in building a moat

2024-09-26

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while all walks of life are struggling to figure out where the growth will come from, the growth of one market seems particularly "abrupt". the "2024 digital procurement development report" released by the public procurement branch of the china federation of logistics and purchasing shows that the total digital procurement of chinese enterprises will be 17.2 trillion yuan in 2023, a year-on-year increase of 15.2%.

in fact, corporate procurement has always been a neglected "gold mine". according to data from the national bureau of statistics, china's total retail sales of consumer goods in 2023 will be 47 trillion yuan. the total amount of corporate material procurement is 175.4 trillion yuan, which is four times the total retail sales of consumer goods. in other words, compared with the consumer e-commerce field that has cultivated giants such as jd.com, tmall taobao, and pinduoduo, corporate procurement is a broader market.

however, corporate procurement is not a simple business. people who are familiar with corporate procurement know that it is often called a slow business. because it is not like a "once and for all" to c startup, where an app can carry tens of billions of users. although many of the underlying logics of corporate services are consistent, the companies built on them are distributed in various industries, and each industry has its own unique knowhow. for example, in the same asset management, the needs of financial companies and manufacturing companies are very different. this means that players in the procurement field have to spend a lot of time accumulating experience every time they break through an industry.

especially this year, facing the operating pressure brought by the macroeconomic situation, enterprises are more cautious in spending money than in previous years, and have set higher standards for cost control, price rationality and service quality. all these have put forward higher requirements for procurement service providers.

currently, many giants in the internet industry are scrambling to gain market share in the procurement market, and one of the core challenges they face is how to "take root in the industry and become knowledgeable". jd enterprise procurement's years of hard work have given jd a significant advantage in this regard. so far, jd enterprise procurement has provided in-depth services to many industries such as finance, energy, transportation, telecommunications, and manufacturing, and has accumulated a large number of enterprise service samples and a deep understanding of enterprise operating scenarios, processes, and needs. based on this "knowledge", jd can also better leverage its supply chain "strengths" and build an "enterprise-level supply chain" exclusively for the b-side around enterprise needs.

taking procurement of small and medium-sized enterprises as an example, the series of "professional toolboxes" created by jd enterprise procurement accurately address the pain points and difficulties in procurement management, and can bring immediate cost reduction and efficiency improvement to enterprises.

for example, in the budget management link, jd enterprise procurement has launched a management tool to help companies rationally plan budget distribution and monitor cost expenditures in the process. through the configuration of budget items and warning values, it can monitor budget consumption progress in real time and effectively control procurement expenditures.

in the procurement plan preparation stage, jd enterprise procurement can provide list management and product selection efficiency improvement tools for planned and budget-based procurement scenarios. products can be added independently according to the procurement plan, and list themes and categories can be customized according to different procurement budgets, procurement scenarios, etc., to achieve efficient product selection and procurement management.

in the settlement and payment phase, jd enterprise purchase launched the jincai account period service, a credit purchase and account period management financial payment product designed for high-quality small and micro-enterprise customers that allows customers to purchase first and pay later. enterprise users can enjoy the exclusive service of "ordering for 0 yuan and repaying at maturity", effectively alleviating cash flow pressure.

in the fulfillment and delivery link, in response to the special fulfillment distribution and delivery acceptance needs of corporate customers, jd enterprise procurement has built a b-side exclusive delivery method that can not only provide multi-point simultaneous delivery, multiple purchases and centralized delivery, one-time purchase and batch delivery, etc., but also carries more customized services on the basis of procurement and delivery. it can meet the personalized needs of corporate customers such as customized product combinations, large cargo quantities, special delivery addresses, integrated delivery and installation, and corporate spare parts warehouses, and ensure delivery efficiency through customized fulfillment methods with dedicated personnel and dedicated vehicles.

with its unique advantages in the digital supply chain, jd.com has won the trust of over 8 million corporate customers to date, including not only a large number of small, medium and micro enterprises, but also over 90% of the world's top 500 companies in china and a large number of state-owned enterprises.

disclaimer: the market is risky, choose carefully! this article is for reference only and is not a basis for trading.