2024-09-26
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who would have thought that lexus, which was once so powerful that it required a premium to buy a car, has now begun to slash prices across its entire range. moreover, the discounts on several of its main selling models are quite large, with the price cuts starting at at least 80,000 yuan. this makes us wonder: has the traditional luxury car market changed? let's take a look at the specific discounts on lexus' main selling models in china.
first, let's take the lexus es. as a mid-to-large luxury car with two power options, fuel and hybrid, the es used to be able to grab the market share of the "56e" model. after all, you can buy a japanese luxury car with low fuel consumption, high value retention, good stability, and good quality for less than 400,000 yuan, which is very attractive to many chinese people who pay attention to the quality of life. it is for this reason that lexus es used to require a premium to buy.
but now, with the rise of domestic new energy vehicles, various medium and large luxury cars have been launched, and the price of bba brand "56e" models has further dropped, leaving the market share of lexus es to gradually decrease. therefore, lexus brand can no longer sit still, and the price cut came quietly.
this offer comes from the car owner's home and is for reference only
looking through the car quotation website, we will find thatthe lexus es model has a suggested retail price of 296,900-488,900 yuan, but is currently sold at the lowest price at the terminal for only 216,900-393,900 yuan, with a maximum direct reduction of 95,000 yuan. you can pick up the bare car for as low as 210,000 yuan. can you afford it?
of course, the es hybrid version with a discount of 95,000 yuan is the es 300h, which is the essence of the lexus es series. the discount for ordinary pure fuel models is generally around 80,000 yuan, but even so, the price of lexus es 200 has indeed reached a starting price range of more than 210,000 yuan. if it was put 3 or 5 years ago, would you dare to imagine it? therefore, we have to admit that the luxury car market has really changed.
in addition to the es series of sedans, the prices of the rx and nx series of suvs have also dropped significantly.
let's first look at the lexus rx. as a medium-to-large suv, this new car currently only has a hybrid power system, and it caters to those users who are unwilling to buy the "q5l, x3, glc" of the bba brands, but cannot afford the "x5, q7, gle". to be honest, this car has attracted a lot of attention. after all, the appearance looks quite grand, the interior quality and space comfort are also good, and with the lexus brand endorsement, many people want to buy it.
this offer comes from the car owner's home and is for reference only
the good news is,now lexus rx terminals also have great discounts. the new car's guide price is 405,000-619,000 yuan, and the terminal's lowest price is only 320,000-534,000 yuan, with the highest discount of 85,000 yuan.this is definitely rare on the old rx series.the 85,000 yuan discount is available for all modelsit seems that lexus is determined to increase the sales of the rx series.
but then again, the highest discount of 85,000 yuan is only available in a few areas. if we look at it comprehensively,the discount for rx series cars across the country is about 50,000 to 60,000 yuan.friends who want to buy this car also need to choose the best one based on the preferential conditions in your area.
the second is the nx. this car is relatively small in size, with a length of less than 4.7 meters and a wheelbase of only 2690mm, so ordinary family users would think it is not very practical to buy it for home use. this has led to a larger terminal discount for the lexus nx than the rx.
this offer comes from the car owner's home and is for reference only
looking at the price specifically, the suggested retail price of lexus nx is 318,800-548,800 yuan, and the current lowest terminal price is only 218,800-448,800 yuan, with a maximum discount of 100,000 yuan, which is indeed higher than the discount of rx.
is it worthwhile to spend 218,800 yuan to buy a low-end version of the nx? i think if you like the driving quality of gasoline cars and trust the lexus brand, then it is worth buying it. on the contrary, if you think gasoline cars are useless now, it is best to give up the idea of buying it as soon as possible and just try an electric car.
speaking of electric cars, lexus has also launched the pure electric suv model rz, which has a pure electric range of 455km, 520km and 614km, which is not very high from the book data. however, the size of rz is much larger than nx, with a length of 4805mm and a wheelbase of 2850mm, so i think it is more practical than nx for home use.
this offer comes from the car owner's home and is for reference only
as for the price, the suggested retail price of lexus rz is 355,900-459,900 yuan. the current lowest terminal price is only 235,900-339,900 yuan, with a maximum discount of 120,000 yuan. in most parts of the country, the discount is between 80,000 and 100,000 yuan. overall, it still has a certain cost-effectiveness.
however, the sales of new energy vehicles of luxury brands in china are not very good at present, and the lexus rz still requires a starting price of at least 250,000 yuan in most parts of the country, so the higher price will obviously discourage a large number of people who were originally interested in it.
in short, whether it is lexus es, rx, nx or the rz model they launched in the new energy vehicle market,it is an indisputable fact that the entire lexus series is currently experiencing a major price cut.. for chinese people, if you like a certain lexus model enough, then now is indeed a good time to buy it. if you don't like it, just laugh it off. after all, there are still many good models to choose from with the money in your hand. today's car market has obviously passed the era dominated by sellers, so there is no need to rush. everyone can buy a car that suits them. (da zhuo)