built according to the million-dollar model, each car sold loses more than 30,000 yuan! at the huawei press conference, yu chengdong "called out" to tesla
2024-09-26
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china business news (reporter lei kexin)on september 24, the zhijie r7 was officially unveiled at huawei's autumn all-scenario new product launch conference. the new car has three models, namely pro, max and ultra, with a price range of 259,800 to 339,800 yuan. the launch of the zhijie r7 not only marks a further step in huawei's layout in the field of smart cars, but also indicates that the 200,000 yuan pure electric suv market is about to usher in a fierce competition storm.
on august 26, huawei held a new product launch conference for hongmeng intelligent driving in chengdu. the new m7 pro model was officially launched, and hongmeng intelligent driving's first coupe suv, zhijie r7, was also unveiled. (photo provided by cnsphoto)
zhijie r7 enters the coupe suv market
it is understood that zhijie, as a brand jointly developed by hongmeng zhixing and chery automobile, has currently launched two models. among them, zhijie r7 is the second new model after zhijie s7, and it is also the first coupe suv launched by hongmeng zhixing.
at the press conference, richard yu, huawei's executive director, chairman of the device bg, and chairman of the intelligent automotive solutions bu, said: "the price of the zhijie r7 is very sincere. the model is built according to the standard of a 1 million yuan car. although each car sold at the current price will lose more than 30,000 yuan, our goal is to allow more people to enjoy a good driving experience. we hope to reduce costs as soon as possible through close cooperation with chery."
yu chengdong also announced that within less than two weeks of the pre-sale of the r7, the company has received more than 30,000 orders. the max and ultra versions of the r7 will start mass delivery on october 15, and the pro version will start mass delivery on november 15.
as an automobile company that has launched a new model with hongmeng zhixing for the second time, chery automobile is full of expectations for the development of zhijie r7. yin tongyue, party secretary and chairman of chery holding group, said that zhijie is chery's "first priority strategic" project, and has invested 10 billion yuan and a research and development team of 1,000 people.
recently, the sales of hongmeng intelligent driving have shown a strong growth trend. official data shows that in august, the delivery volume of hongmeng intelligent driving reached 33,699 new vehicles, and the cumulative delivery volume from january to august reached 272,136 vehicles.
cinda securities research report believes that the scale effect of huawei's smart selection model (hongmeng intelligent driving) has initially emerged. with the further expansion of the vehicle model matrix and further improvement in delivery, the profitability of the smart selection model and the vehicle bu itself is expected to improve rapidly. huawei is becoming one of the important choices for car companies to move towards high-level intelligence.
competition in the pure electric suv market is escalating
since the pre-sale, the zhijie r7 has attracted much attention from the market, and its ambition to directly compete with the tesla model y has sparked widespread discussion in the industry. yu chengdong has also compared the tesla model y with the zhijie r7 many times, saying: "the goal of the zhijie r7 is to do better than the model y in the pure electric suv market."
the zhijie r7 has been launched strongly, but has entered a highly competitive track. it will compete with many new models such as ledao l60, avita 07, zeekr 7x, zhiji ls6, etc. with the increasing competition in the new energy vehicle market and the rapid rise of domestic brands, the zhijie r7 will face unprecedented challenges.
zhang xiaorong, president of the deep technology research institute, said in an interview with a reporter from china business news that the current 200,000 yuan level new energy vehicle market has become the focus of competition among various automakers. the increase in pure electric models in this price range will provide consumers with more choices. this will not only help meet the needs of consumers with strong economic strength and environmental awareness, but will also further promote the expansion of the electric vehicle market. at the same time, the release of new models has also brought about intensified market competition. major manufacturers have increased their r&d investment and launched more innovative and competitive products to seize market share.
as new cars start to be delivered in batches, can the zhijie r7 continue the good development trend of the hongmeng intelligent driving series of cars and make its mark in the pure electric suv market?
an auto industry insider who declined to be named told china business news: "recently, new car manufacturers have released new cars one after another, including some with similar levels and prices to the zhijie r7, all of which are aimed at the family market. the strength of these competitors should not be underestimated. it is worth noting that the launch time of the zhijie r7 is earlier than previously planned, which is obviously to prepare for the upcoming national day car buying golden week. with the brand power of hongmeng zhixing, the zhijie r7 is expected to stand out in the market, but its sales performance remains to be seen."
