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south korea's e-commerce industry is booming, but the number of offline sales employees has decreased for 60 consecutive months

2024-09-26

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[south korea's e-commerce is developing rapidly, and the number of offline sales practitioners has decreased for 60 consecutive months] cailianshe reported on september 26 that according to data released by the korea national statistical office on the 26th, there were 2.555 million sales practitioners among the domestic employed population last month, a decrease of 71,000 year-on-year. as a result, the number of sales practitioners has decreased for 60 consecutive months. the overall employed population last month was 28.801 million, an increase of 123,000 year-on-year, and has increased for 42 consecutive months since march 2021, in contrast to the continued decrease in sales practitioners. the reduction in offline sales practitioners is attributed to the rapid development of online shopping through e-commerce. especially during the covid-19 pandemic, contactless methods are popular, and the number of consumers who choose online shopping rather than offline shopping has increased significantly. last year, the transaction volume of online shopping was 228.9 trillion won (about 1.2 trillion yuan), an increase of 143% from 2017. as of july this year, it was 140.4 trillion won, an increase of 9% year-on-year.
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