2024-09-26
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on september 25, alipay announced the upgrade of its international digital convenient payment solution.
foreign guests can use alipay in china to pay by "scanning" or "touching". it is reported that the "touch and pay" device was first used in chengdu taikoo li shopping district, supporting chinese and english interaction on the screen and english broadcasting services, and will be promoted nationwide in the future.on july 8, alipay announced that it would launch "touch and pay" in many places across the country. consumers no longer need to click to find the payment code. they can just unlock their phones and touch the merchant's payment device to complete the payment in one step. according to reports, both "touch and pay" and "scan" are barcode payments. the difference is that "scan" uses the display and camera on the phone, while "touch and pay" uses the near-field communication technology on the phone. after the interaction is completed using the above sensors, the payment is completed on the network side. both have the same security.
according to the platform, “touch and go” is very popular among young users. the promotion speed of alipay in the two months since its launch is six times that of face recognition payment in the same period. in august, the number of inbound guests using “touch and go” payment increased by four times month-on-month.
the reporter noticed that recently, familymart announced that nearly 3,000 stores will fully launch alipay's "touch and pay" service, and juewei foods also announced that more than 10,000 stores across the country will launch alipay's "touch and pay". in addition, beijing dingdang smart pharmacy has also realized the "touch and pay" function. in addition to payment, "touch and pay" can currently support diversified scenarios such as ordering food, opening smart cabinets, borrowing and returning power banks, etc.
why does alipay continue to increase the "touch and go" feature? industry insiders said that this not only improves user experience, but more importantly, it can improve business efficiency. for brand merchants, members can enjoy member prices and points with just a tap, and new members can join the membership in as fast as 3 seconds, reducing the waiting time for customers to join the membership and improving the efficiency of member joining.
image source: alipay
source: beijing daily client
reporter: yuan lu
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