hangzhou's "first district for live e-commerce": large traffic brings positive energy
2024-09-26
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xinhua news agency, beijing, september 25th. on september 25th, xinhua daily telegraph published a report titled "hangzhou's "first district for live streaming e-commerce": large traffic gathers positive energy."
a small cubicle, a mobile phone, and a fill light, together they create a "new world". as the "first live broadcast e-commerce zone" in hangzhou, the high-tech zone (binjiang) has gathered more than 300 live broadcast e-commerce companies, and the new employment group represented by many top network anchors is growing stronger and stronger. however, in the development of the live broadcast industry, the low quality of some anchors and the uneven quality of some products have also restricted the development of the industry.
the third plenary session of the 20th cpc central committee pointed out that we should explore effective ways to strengthen the party building of new economic organizations, new social organizations and new employment groups. in recent years, the party committee of binjiang internet industrial park has focused on empowering the new live broadcasting industry with party building, doing a good job in political guidance, ideological cohesion, service guarantee and other work for the live broadcasting industry and the network anchor group, promoting the high-quality development of the live broadcasting industry and building a good network ecology.
party building empowers industry development
compliance management has always been the cornerstone of the healthy, long-term and stable development of the live broadcast industry. how to empower industrial development with party building? to this end, binjiang district, relying on the party organizations of the leading live broadcast e-commerce enterprises in the district, established the first comprehensive party committee of the live broadcast industry in zhejiang province, and mobilized more than 200 enterprises to establish the live broadcast industry federation, injecting "red momentum" into the development of enterprises in the industrial chain.
in november 2023, the binjiang district live streaming industry comprehensive party committee and industry federation were established, and it was the first in the industry to issue the "hangzhou binjiang district live streaming e-commerce compliance guidelines", covering 81 articles in 6 chapters including taxation, operations, content, and product inspection compliance, to guide the healthy development of the live streaming e-commerce industry.
building platforms, integrating resources, and promoting development are important aspects of party building leading industrial development. in the same year, binjiang district issued the "implementation rules for supporting the live broadcasting industry policy", formulated and improved the "high-tech zone (binjiang) "three new talents" support policy", and established the live broadcasting talent academy... a series of policy combinations have brought changes to the industry. a situation in which government departments provide guidance and support, industry associations promote and lead, and individual enterprises develop in compliance is accelerating.
"a sound organizational system that is connected from top to bottom and has strong execution is the basis for strengthening party building work among online anchors." a relevant person in charge of binjiang district introduced that since the beginning of this year, the local area has promoted the establishment of all possible party organizations in the live broadcast industry. at present, 23 party organizations at all levels have been established.
through the innovative model of industry joint construction and regional coordinated development, binjiang has basically formed an all-round and multi-level party building ecosystem of "industries have party committees, enterprises have branches, anchors have party members, and services have positions". "when you have difficulties, find the party organization as soon as possible" is becoming a broad consensus among the new employment groups.
building a party-mass matrix system
at present, live e-commerce has become a new engine for expanding domestic demand and boosting the development of the internal circulation. many leaders of the party organizations of live e-commerce companies said that the industry has gathered a large number of young people born in the 1990s, 1995s and 2000s. many top anchors have tens of millions of fans, and their fans are mainly young audiences. it is urgent and important to innovate the way of leading party building.
how to deepen the party building work of the network anchor group? in recent years, binjiang internet industrial park has taken the municipal and district-level live broadcast industry party and mass service centers as the "main battlefield", combined with the construction of warm enterprise stations, optimized the positions of 10 industrial cluster parks, encouraged enterprises to enrich service stations according to their own resource characteristics, and formed a "2+10+x" party and mass matrix system.
in order to effectively listen to the voices of people working in the live broadcast industry, binjiang district has also closely linked the corporate resources in the industrial park with the district-level departments, improved the "new employment group party branch - industry party committee - competent department" demand collection and response mechanism, and adopted visits and surveys, seminars, wechat work group exchanges and other methods to regularly collect opinions and suggestions.
sort out the care and empowerment list for anchors, and open up channels for problem collection and feedback with party organizations as the main body... relying on the party building position, binjiang district organizes "heartwarming" activities around multiple dimensions such as rights protection, life security, growth empowerment, making friends and leisure, and jointly weaves a closely connected, warm and powerful "social network".
large traffic gathers positive energy
to promote common prosperity, we need to enrich our pockets as well as our minds. relying on the party organizations established by leading live e-commerce companies, binjiang helps local agricultural products to open up sales channels through "party building leadership and government support", while focusing on improving the ability of local live e-commerce practitioners to independently participate in market competition.
in june 2023, binjiang released the v30 plan for the next three years of the "pioneer bin·live bin group". this is an empowerment plan for two new organizations composed of nearly 100 live e-commerce companies and mcn institutions, focusing on mountainous counties and paired assistance areas in zhejiang province. it plans to serve no less than 30 counties (cities, districts), carry out no less than 30 compliance trainings, incubate no less than 30 new farmer accounts, incubate no less than 30 domestic brands, promote no less than 30 cultural and tourism attractions, build no less than 30 supply chains and anchor training bases, and carry out no less than 30 charity live broadcasts... in the past year, more than 270 live broadcasts to help farmers have a cumulative transaction volume of more than 3.9 billion yuan.
"only by further integrating into society, giving back to society and gathering positive energy with large traffic can we truly increase society's recognition of the live streaming e-commerce industry." zhao huili, party branch secretary of jiaogepengyou holdings co., ltd., who joined the "pioneer bin live streaming bin group", said.
binjiang has also formulated a "duty performance and dedication list" for anchor party members, and released volunteer service projects such as cultural tourism promotion and anti-fraud publicity. today, 369 party members of live broadcast companies have "shown their identities" and "shown their responsibilities" on the front line of the community. among them, 7 outstanding anchors serve as part-time members of the community's "big party committee", and have opened special live broadcasts for charity sales, with cumulative sales of more than 2 million items and a total amount of more than 1 billion yuan.
a relevant person in charge of hangzhou hi-tech zone (binjiang) said that the zone will continue to promote innovative development of party-building work among online anchors, and strive to gather the large traffic of the live broadcast industry into positive energy to promote economic development.
