the 4th china new e-commerce conference丨the pioneer of the new force--an overview of the development of new e-commerce enterprises in jilin province
2024-09-26
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
enterprises are the main participants in economic activities, the main providers of employment opportunities, and the main promoters of technological progress. new e-commerce enterprises are active in every stage of the development of jilin province's new e-commerce industry.
so far, our province has cultivated and built 182 national and provincial e-commerce demonstration bases and demonstration enterprises, created more than 300 large-scale live broadcast bases, developed 330,000 anchors, and a total of 539,700 online merchants, creating 1.8119 million jobs. e-commerce enterprises have become a vital force for the high-quality development of the province's e-commerce industry.
connecting the top and bottom: a fresh force for innovative management
new e-commerce has brought new business opportunities to the industry. the opening up of the industrial chain and the renewal of business formats have benefited from the successful promotion of e-commerce companies.
"there is zhuji in the south and liaoyuan in the north." liaoyuan city occupies a place in the map of china's socks industry. how to further open up sales channels and sell liaoyuan socks to a larger market? after repeated searches, liaoyuan enterprises found the answer: new e-commerce.
the lights were on and the live broadcast began. in the live broadcast room of jilin yijiyuan culture media (group) co., ltd. located in liaoyuan city, 40 anchors faced the camera and enthusiastically introduced various products, of which socks were an important part.
local companies produce socks, local companies sell socks, local anchors promote socks through live broadcasts... the successful involvement of new e-commerce companies has opened up new space for the development of the socks industry in liaoyuan.
walking into the logistics warehouse of liaoyuan northern socks park, the socks sold through the new e-commerce channel are neatly arranged and ready to go. more than 300 e-commerce companies in the park have opened nearly 5,000 stores on various online platforms, with an average daily delivery of 216,000 orders. e-commerce has become one of the main sales channels for "liaoyuan socks".
hu enshan, a relevant person in charge of liaoyuan northern socks group, told reporters that at present, the company relies on the basic advantages of the textile industry to actively embrace the new e-commerce industry, strive to build a northern socks e-commerce base, and introduce the "hundreds of millions of internet celebrities live broadcast plan" and "taobao 5000" training plan, striving to achieve the transformation and upgrading of the industry with new quality productivity and revitalize the industry.
by "activating" the supply chain and opening up the industrial chain, new e-commerce companies in our province are playing an important role in boosting local product sales.
"500 orders!" at the wanliang changbai mountain ginseng market, the online anchor "sister wei" live-streamed and sold goods in front of the stalls, achieving remarkable results. in the shaky live camera of "sister wei", jilin ginseng was covered in mud and dew, which was fresh and real that netizens had never seen before.
at present, there are more than 3,000 professional ginseng broadcasters like "sister wei" in wanliang ginseng market. the "sister wei", who are jokingly called "slippery broadcasters" by the stall owners, have brought huge online traffic to the market. the joint support of many business entities has promoted jilin ginseng to achieve a gorgeous transformation from "agricultural goods" to "online goods".
communicate internally and externally: the pioneer of "ji products going global"
cross-border e-commerce is an important practical basis for accelerating the cultivation of new foreign trade momentum and consolidating the basic foreign trade and foreign investment base. how to seize the development trend of cross-border e-commerce and better promote the "ji products going overseas"? new e-commerce has become one of the answers to the question.
since being approved as a national cross-border e-commerce comprehensive pilot zone, yanbian prefecture's cross-border e-commerce enterprises have entered the fast lane of development, and the pace of yanbian people's "buying globally and selling globally" has become increasingly brisk.
jin zhehao, project director of yanbian kesunuo business information consulting co., ltd., told reporters that the company has been engaged in cross-border e-commerce related businesses for 14 years. during this period, it has assisted nearly 200 small and medium-sized enterprises in conducting cross-border e-commerce business and successfully promoted chinese brands and jilin products to the japanese and korean markets.
with the continuous expansion of new e-commerce enterprises in our province, the main operators in the new e-commerce industry chain have shifted from "fighting alone" to "working in groups". the "jilin power" in the cross-border e-commerce field is becoming stronger and stronger.
at the "intelligently driving future cargo globally" smart overseas industrial chain docking and display event of the 4th china new e-commerce conference held on september 23, wei xin, chairman of jilin mantianxin technology co., ltd., shared the skills and experience of cross-border e-commerce operations. the comprehensive and detailed content won rounds of applause.
according to wei xin, mantianxin has been deeply involved in the cross-border e-commerce field in jilin for many years and is the only channel provider for the korean business of alibaba international business unit in china. so far, it has provided intelligent foreign trade service solutions for more than 500 cross-border e-commerce companies in the province, promoting the cluster development of jilin's cross-border e-commerce industry.
including both urban and rural areas: the "vanguard" of integrated development
in the tide of the development of the new e-commerce industry, how can jilin leverage the new e-commerce to promote the integrated development of urban and rural areas? the business practices of many companies have given the answer.
jilin rice, wanliang ginseng, tonghua wine... open the live broadcast room of changchun jufacai e-commerce co., ltd., and the "flavor of jilin" will hit you. with the advantage of live broadcast e-commerce traffic, jilin agricultural and special products with good origin and high quality have received more attention.
luo fengbin, the head of the company, told reporters that jufacai, based on the development advantages of jilin's new e-commerce industry and jilin province's local characteristic product resources, has built a live broadcast base and carried out personnel training, effectively driving farmers to increase their income and become rich, and exerting the power of new e-commerce to help rural revitalization.
new e-commerce has broken the traditional e-commerce business model of "people looking for goods" and made it possible for "goods to find people" through big data, cloud computing and other methods. how to make good use of traffic dividends to find good buyers who know the goods and know the business for jilin's good products?
jilin changbai mountain ginseng industry group co., ltd. has turned its attention from the land to the "cloud", using new e-commerce to find sales channels for ginseng.
relevant person in charge introduced that at present, the company is actively expanding online sales channels, has opened more than 30 e-commerce sales platforms, and cooperated with many mcn organizations to carry out new retail cooperation such as live streaming and community marketing, and actively build a new retail platform for rural revitalization e-commerce.
"ginseng touching the internet" is a representative of the innovative development of jilin's new e-commerce enterprises. with the joint efforts of many local new e-commerce enterprises, jilin's agricultural products, which were "hidden in the boudoir", have embarked on a new journey of online development. with the in-depth expansion of business practices, jilin's new e-commerce industry will surely usher in a newer and better future.
tao lianfei, omnimedia reporter of jilin daily
source: cailian news
