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on september 24, the 2024 china automotive quality performance study (aqr) results release and award ceremony was successfully held in beijing. the event was jointly hosted by chezhi.com and kairui saichi consulting, with the theme of "traffic competition for quality", and brought together representatives of mainstream companies, industry experts, and university scholars to discuss new practices for improving automotive product quality, market development trends, and new energy vehicle safety and life management.

tang weiguo, chairman and president of chezhi.com and kairui saichi consulting

in his opening speech, tang weiguo, chairman and president of chezhi.com and kairui saichi consulting, said that involution is still a key word this year, and urban noa and traffic have become new battlefields. however, "if the timeline is extended, such involution is the pain of the market's transition to the era of good money, and will also promote the evolution of the industry structure, brand, and technology."

he believes that the competition in the domestic automobile industry is extremely fierce, but the awareness of quality has not been abandoned. at present, the situation that everyone is worried about, that the automobile quality level will be dragged down by the price war, has not yet occurred. from january to august, the number of valid complaints received by chezhi.com increased by 13.5% year-on-year, but the proportion of complaints about quality issues has decreased. the survey results of kairui saichi consulting also show that the overall quality performance of the industry has improved compared with last year.

regarding the changes in consumer behavior, he said, "consumers are beginning to pay attention to the brands of parts suppliers, and the impact of core parts of new energy vehicles such as batteries and motors on consumer purchasing intentions is becoming increasingly significant."

bao jiacheng, deputy director of the automobile market division of the information and industry development department of the national information center

bao jiacheng, deputy director of the automobile market department of the information and industry development department of the national information center, shared the characteristics and opportunities of my country's automobile market this year. he pointed out that my country's passenger car sales were basically stable from january to august, but due to insufficient demand and insufficient consumer confidence, the main players in the automobile industry chain generally felt difficult. however, he believes that based on more positive macroeconomic policies, the rapid increase in sales and penetration of new energy vehicles, and plug-in hybrid models becoming the new growth force, the market performance in the last few months of 2024 is very worth looking forward to.

cui dongshu, secretary general of the national passenger car market information joint conference

cui dongshu, secretary general of the national passenger vehicle market information joint conference, focused on analyzing the current status and future trends of smart electric vehicles. he believes that china is still the driving force for the growth of new energy vehicles in the world. with the application of large models, "software-defined cars" will be embodied in "data-defined cars"; true artificial intelligence autonomous driving will integrate and complete a thorough end-to-end autonomous driving solution; with the gradual implementation of autonomous driving, in the future, smart electric vehicles will further play the role of energy storage and become energy storage units of distributed energy systems. at the same time, as durable electronic consumer products, their use cycle will be greatly shortened and updates will be accelerated.

liu peng, associate professor of beijing institute of technology and deputy secretary-general of the national big data alliance for new energy vehicles

liu peng, associate professor at beijing institute of technology and deputy secretary-general of the national big data alliance for new energy vehicles, combined the alliance's big data analysis and cases to suggest that oems focus on improving the quality and safety of new energy vehicles in areas such as low-temperature energy consumption control, elimination of insulation failure risks in charging scenarios, and high-temperature control of drive motors.

gao fei, senior manager of kairui sage consulting

this year, the organizer's special research focused on the market quality performance of batteries, motors, and electronic controls. the "2024 china new energy vehicle three-electric system quality performance study" found that the overall quality of the three-electric system has improved by 19% compared with last year, but the battery life still bothers consumers, mainly manifested in the accuracy of battery life in general scenarios and the sudden drop in battery life in specific scenarios.

the study also found that:

1. among the four key quality dimensions of the three-electric system, the quality of the motor, charging, and energy recovery are all improving. only the endurance performance is not as good as last year. the main problem is that the remaining battery life is inaccurate.

2. the overall performance of the three-electric systems of chinese brand models is better than that of multinational brands, with advantages concentrated in charging, motors, and energy recovery, while multinational brands perform better in terms of battery life;

3. nearly new cars purchased within one year are prone to high consumer perception problems, mainly inaccurate mileage display and motor fault light always on;

4. the overall performance of the three-electric system of plug-in hybrid models is better than that of pure electric models. consumers who buy plug-in hybrid models have not reduced their demand for pure electric range.

gao fei, senior manager of kairui saichi consulting, suggested that the supply chain and vehicle manufacturers improve the quality of the three-electric system from the following three aspects: first, failures with a large number of problems should be solved by the supply chain companies; second, problems with a high degree of complaints, especially those related to safety performance, should not be ignored due to their small probability; third, issues with high consumer demand and high perception, such as battery life, should be addressed by digging deep into the needs and paying attention to the scenarios.

qiu yan, senior expert of kairui saichi consulting

the 2024 china automotive product quality performance study (aqr) covers 128 models from 51 mainstream brands on the market. the study found that the quality of the industry as a whole and in all dimensions will improve in 2024, and smart cockpits and driving systems will still face quality challenges in the process of popularization.

research shows:

1. overall, the number of problems per bike was 3.06, down 46% from last year, and the degree of complaints was 7.22, up 5% from last year. this was mainly concentrated in new energy products, and the quality was improved by 43% from last year.

2. the overall performance of fuel vehicles is not as good as that of new energy vehicles. the smart cockpit is a key item. the main problems are that ota has not been upgraded for a long time, the remote control function of the mobile phone app is invalid, and it cannot be connected. among the basic functions, the air conditioning performance of new energy vehicles is far inferior to that of fuel vehicles;

3. the smart cockpit and three-electric system of chinese brand new energy vehicles and the smart cockpit of foreign brand fuel vehicles have become the key to success in the sub-segment;

4. consumers of different genders, ages, incomes, and educational backgrounds have more distinct demands for traditional product functions and intelligent functions, and the supplier brands of core components such as motors and batteries have an increasingly significant impact on consumers' purchases of complete vehicles.

qiu yan, senior expert at kairui saichi consulting, believes that product quality issues in some market segments have not disappeared, but have been temporarily "hidden" after consumers' focus shifted. coupled with the accelerated speed of new car launches, oems' ideas on new model development and verification also need to be adjusted. introducing a third-party product database, establishing a data query and early warning mechanism for all models, and expanding the scope of quality monitoring will help balance the simultaneous improvement of efficiency and quality.

chen jie, chief quality officer of huawei smart electric

in the past two months, the penetration rate of new energy vehicles has exceeded 50% for consecutive months, and consumers are also paying more attention to the brand and product performance of core components. in this regard, chen jie, chief quality officer of huawei intelligent electric, said in his on-site sharing that the field of new energy vehicle powertrain should be customer-centric and win by quality, and through a locatable, traceable, and preventable quality management system, as well as a safety management system based on functional safety, mechanical safety, and electrical safety, to ensure the unified quality standards of components and vehicles, and ultimately achieve the complementary quality of components and vehicles.

according to the results of the "2024 china new energy vehicle three-electric system quality performance research", the organizer announced the excellent quality performance suppliers of new energy vehicle three-electric system. the winners of the first place in battery system supplier quality performance and the first place in powertrain supplier quality performance have excellent product quality performance in their respective fields, which highly meets the high-quality needs of users.

based on the results of the 2024 china automotive quality performance research (aqr), the organizers also announced the best models in terms of quality performance and quality experience in each vehicle segment. the winning models of the china automotive quality performance award lead the market segments in terms of the comprehensive scores of quality problems and user complaints. the winning models of the china automotive quality experience award have the best user experience performance in the market segments, and meet the key vehicle needs of users with actual use experience.

in march 2024, chezhi.com and kairui saichi consulting jointly launched the annual china automotive product quality outstanding contribution person selection and promotion campaign, showing managers' innovative practices in redefining and continuously improving product quality in multiple dimensions. after more than six months of visits and surveys, five outstanding people won the 2024 china automotive product quality outstanding contribution person award. they insisted on system innovation and value guidance, led the team to follow the user's differentiated experience needs, expanded the breadth and depth of basic high-frequency scenarios, and provided users with higher quality products with forward-looking industry insights and flexible quality management mechanisms, enhancing corporate resilience and bringing new ideas to the industry to cope with quality challenges.