fashion feast 2024 hunan fashion expo and lusong fashion week opened in zhuzhou
2024-09-24
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china daily, september 24, zhuzhou news: in the golden autumn season, lusong district of zhuzhou city has once again become the focus of the fashion world. on september 24, the 2024 hunan fashion expo and lusong fashion week opened here.
opening ceremony of 2024 hunan fashion expo and lusong fashion week.
hunan fashion expo (hereinafter referred to as "fashion expo") has been permanently settled in lusong district since 2017. after five sessions of development, it has grown into a grand event with extensive influence in the industry. as an important grand event for the apparel industry in hunan and even the whole country, this fashion expo not only showcases the profound heritage and innovative vitality of zhuzhou's apparel industry, but also opens a new chapter in the transformation and upgrading of the apparel industry, leading a new fashion trend.
this year, the fashion expo has set new records in scale and quality. the eight exhibition areas are dazzling, more than a hundred categories are competing for beauty, and more than a thousand new industry products are stunningly unveiled, attracting exhibitors and buyers from all over the world to gather in zhuzhou to witness this fashion feast together.
fashion show scene.
fashion show scene.
compared with previous years, a highlight of this fashion expo is its new exhibition mode of tripartite cooperation among the government, associations and enterprises. with the theme of "gathering fashion, connecting the world, and creating the future", the fashion expo aims to fully demonstrate the strong advantages and innovative capabilities of zhuzhou's clothing industry chain through this platform. at the opening ceremony, a series of exciting activities took place in turn, which not only showed the diversity and richness of the clothing industry, but also conveyed the persistent pursuit of fashion and innovation by zhuzhou's clothing people.
original design works, national style and modern integration... at the opening ceremony, the highly anticipated white show kicked off the exhibition. the panoramic screen of the show lit up with stars, and different scenes were transformed in the colorful lights, depicting the vast galaxy of the clothing industry. models dressed in white clothes walked gracefully and displayed them at fixed points, bringing the new season's industry trends to the audience. taking the show as an opportunity, white clothing focused on the modern integration of national culture, demonstrated the tension of international fashion, and showed the profound heritage of oriental aesthetics.
"from cultural context to creative implementation" is the path of subai brand development. as the brand founder and chief designer of subai clothing, in the past six years, zhuzhou girl ma guai has led subai clothing to ride the wind and waves. not only has it become the only original brand in hunan to appear on the china international fashion show, this year she and subai brand have won two awards at the china international fashion week. in the opening show, two well-known local brands, bonye and china fox xuan, also appeared one after another. models wearing the latest fashion items walked between the lights and shadows. people, scenery, and sounds intertwined with each other, reflecting the infinite possibilities of zhuzhou clothing and bringing an immersive visual feast to the audience.
in addition, the opening ceremony also held alibaba's "1688 digital industry business card" awarding ceremony, and the "zhuzhou clothing industry belt" was awarded the 1688 digital origin business card. this is another honor after the zhuzhou lusong (apparel) e-commerce industrial park was awarded the national e-commerce demonstration base in september 2023.
the scale of the exhibition has been increasing year by year, reflecting the expansion and quality improvement of the entire zhuzhou apparel industry. as the "main battlefield" of the apparel industry, lusong apparel has formed a complete industrial chain and diverse industrial models after more than 40 years of development, and has the largest apparel market group in central and south china. in 2020, the total scale of zhuzhou's apparel industry exceeded 100 billion yuan, supporting zhuzhou's third industry with a value of over 100 billion yuan, and contributing "zhuzhou strength" to the high-quality development of hunan's textile and garment industry.
reporters learned that in order to promote more brand companies to the world, during the exhibition, activities such as the houlang fashion night, the "famous companies go home" symposium for representatives of well-known clothing companies, and the salon for high-end talents in the clothing industry will be unveiled one after another, deeply linking industry resources, seizing the advantages of brand enhancement, and continuously empowering the digital economy to push zhuzhou's clothing industry forward.
(zou shuo and zhu youfang, china daily hunan news agency)
source: china daily
