live at the press conference ②丨the third panda consumer festival will present four new changes to launch the "shuli anyi" consumer brand
2024-09-24
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cover news reporter yi yili
on september 23, the "dual intelligence new product supply and demand adaptation" docking and exchange event and the press conference for the 3rd china (sichuan) international panda consumption festival were held in the sichuan press conference hall.
in response to the question raised by the cover news reporter, "compared with the previous two panda consumption festivals, what are the 'changes' and 'unchanged' in this year's panda consumption festival?" chen youqing, deputy director and press spokesperson of the sichuan provincial department of commerce, said that three firmnesses are our "unchanged"; the previous two panda consumption festivals have made a lot of explorations, and the third one will continue to innovate, mainly focusing on four new changes.
chen youqing said that the panda consumer festival is an important functional platform and major landmark event for sichuan to fully promote consumption and promote high-level opening up. in november 2022, we coordinated epidemic prevention and control with economic and social development, and insisted on holding the first panda consumer festival, firing the "first shot" of consumption recovery and boost; in august last year, the provincial government, the ministry of commerce, and cctv jointly held the launching ceremony of the second panda consumer festival, vigorously cultivating the "shuli anyi" consumer brand system. it should be said that sichuan consumption has become a major advantage in the province's economic work. the successful holding of the first two sessions has strengthened our confidence in relying on the panda consumer festival as a carrier to further tap into local consumption, expand foreign consumption, and serve global consumption; it has strengthened our goal of connecting with the international and first-class benchmarks, and continuously building a global consumer product display platform, a diversified consumer culture appreciation platform, and an international consumer supply chain cooperation platform; it has strengthened our vision of accelerating the construction of an international consumer destination with bashu characteristics and striving to create a global consumer economic center with the panda consumer festival as the driving force. these three firmnesses are our "unchanged".
"the first two panda consumer festivals have done a lot of exploration. the third one will continue to innovate and focus on four new changes," said chen youqing.
first, serve new consumption. we will showcase new consumption scenarios, new models, and a better life under new integration, give full play to the demonstration and driving role of 80 new consumption scenarios of "shuli anyi", and carry out the "consumption +" action. last year, the first batch of 40 new consumption scenarios we cultivated attracted 300 million consumers and stimulated consumption by nearly 100 billion yuan. "giant panda fans sichuan tour" and "bashan shushui sports sichuan and chongqing" sports consumption will bring new consumption experiences.
the second is green new quality. pandas eat bamboo, and they eat arrow bamboo and bamboo shoots, which in itself represents green consumption and quality consumption. in conjunction with the national consumer goods trade-in, we will carry out "double-smart" new product supply and demand adaptation docking activities. the government subsidizes 20% for 16 types of home appliances with level 1 energy efficiency or water efficiency standards, and will soon introduce a more powerful automobile replacement and renewal subsidy policy. time-honored brands are "national products" trend products for quality consumption. we have 57 chinese time-honored brands and 125 sichuan time-honored brands. we will soon identify a new batch of 100 time-honored brands and hold the sichuan and chongqing time-honored brand carnival. we hope that everyone will embrace time-honored brands and rejuvenate the new national trend.
the third is the new international element. pandas have become the internationally recognized "spokesperson" of china's image, and they represent internationalization and friendliness. in addition to continuing to invite representatives from the consulates in chengdu and foreign economic and trade promotion agencies in sichuan, we will also hold a cross-border e-commerce import carnival, the "belt and road" national pavilion "three-in-one" activities, and the "russian food culture festival" chengdu station. sichuan radiates a large consumer market with a population of nearly 400 million in the surrounding area. from january to august this year, the import of consumer goods was 11.87 billion yuan, a year-on-year increase of 57.3%. more and more international exhibitors are participating in the panda consumer festival, and the degree of internationalization will continue to increase.
fourth, a new gift package for the benefit of the people. not long ago, in accordance with the arrangements of the provincial government, we organized the distribution of a gift package for the 2024 sichuan college freshmen opening season. during the consumption festival, 100 million yuan of consumption vouchers for sichuan specialty products such as sichuan wine, sichuan tea, sichuan cuisine, sichuan silk, and sichuan medicinal materials will be distributed to consumers across the country, and 300 million yuan of "shu li an yi · new life" home furnishing and decoration consumption vouchers will be distributed. recently, we are planning a big gift package for respecting the elderly in chongyang festival in 2024. this year, we have strengthened the creation of a great atmosphere in the whole society, organized key business districts, pedestrian streets, commercial complexes, and commercial circulation market entities, and guided the implementation of the most intensive discount and profit-sharing activities. the government and enterprises will work together and the society will mobilize to allow more real money to reach consumers directly, forming a new wave of consumption this year.
in addition, during this panda consumer festival, eight cities and prefectures including chengdu, luzhou, deyang, mianyang, yibin, leshan, guang'an and ya'an will work with china media group to combine local characteristics, inherit cultural innovation, and successively carry out consumer brand week activities to jointly launch the "shuli anyi" consumer brand.
