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theory is committed to creating meaningful clothing. as a new york brand that enhances lifestyle, it always creates new style propositions with the style of each season. today, theory 2024 fall/winter new product launch conference was grandly launched at beijing china world mall. the famous director and actor mai zi, theory brand coo mr. tatsumi yukishi and china world mall executives came to the scene to launch the new product together. theory, together with guests and friends, explored the "sense of boundaries" of fashion, rejuvenated the urban aesthetics of quiet luxury, and used the theory 2024 fall/winter series to create a state of freedom at every moment for every wearer.

focus on the new journey of fashion and create a wonderful time together

theory continues its consistent brand aesthetics, fully interpreting the urban modern style and the avant-garde texture of modern fashion. at the theory 2024 fall/winter new product launch, director mai zi wore theory's new season items and surprisingly appeared on stage to interact with the audience. not only did she share the highlights of theory's 2024 fall/winter series of fashions, she also expressed her sincere love for theory. imagine using the dressing inspiration of this new product to unlock more fashionable scenes that are free and comfortable for yourself. mai zi also interpreted the definition of women, clothing and perfection with her own understanding.

maizi, who has a "perfect" definition of life in the eyes of the public, has multiple enviable identities. as a ballet dancer, her elegant dancing skills and professional skills enable her to continue to grow in her own field. as an actor, she empathizes with the emotions of each character, and leaves an unforgettable screen image for the audience through her own understanding. as a director, she uses her own narrative perspective to share, presenting beautiful pictures and telling moving stories. her firm core enables her to shine in all fields, and she also has her own understanding of the definition of "perfection". she said: "the perfect life is defined by oneself, and the same is true for clothing." this idea is just like the brand concept that theory follows and practices, and has always been committed to using the power of fashion to help women break shackles and established prejudices. theory advocates continuous empowerment for women with a confident attitude through finely tailored and wide-cut patterns and textured fabrics, combined with constantly innovative design ingenuity. let yourself define your own perfection, and theory will accompany every highlight moment in your life.

after the interaction, mr. yukishi tatsumi, chief operating officer of theory brand, mr. yang hang, head of theory national retail operations department, ms. cui xiaoxia, regional manager of theory retail i department, ms. guo kaiyu, assistant director of beijing international trade center and manager of leasing department, and director maizi cut the ribbon for the theory 2024 fall/winter new product launch, unveiling the launch of this season's new products.

as a visitor to the store, director maizi tried on the new products of the season in the store, dressed herself up, and presented theory's quiet luxury aesthetics. they shared this wonderful time in the store with media friends, and added more highlights to this new product launch with interesting questions and answers. on that day, theory also invited brand vips to the store to experience the salon class first. in the class, distinguished vip customers felt the flexible transformation of fashion in different scenarios, breaking the so-called established boundaries with different dressing styles, making daily fashion outfits casual and stylish.

unlock the modern impression and present the texture tension

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in the on-site event styling, maizi exudes a casual and capable personality in a retro classic tweed suit, and wears a tweed round-neck cap sleeve patchwork dress as an inner layer, easily interpreting the tension of texture. the perfect waistline cut and short jacket show a personality attitude and more free inspiration. the round-neck knitted top is matched with a tweed skirt. the overlapping structure design is more layered, and it also shows a unique charm when worn alone, showing chic elegance.

at this point, theory 2024 fall/winter new product launch conference has come to a successful conclusion, and a new journey of fashion is about to begin. theory 2024 fall/winter series integrates classic moments of new york life into fashion, plays the quiet luxury fashion proposition, breaks the "sense of boundaries", and inspires you to dress freely.