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in the fashion world of 2024, septwolves once again conquered milan with its unique charm. on september 22, this chinese menswear brand made its sixth appearance in the hall of international fashion, bringing a visual feast with the theme of "new business travel, traveling the world". this show is not only a fashion show, but also an exchange and integration of cultures. septwolves' designers draw inspiration from the history of the maritime silk road, inheriting the business travel culture of going to the world and exploring distant places in adventure and innovation, and incorporating the cultural spirit of this ancient trade route connecting the east and the west into the design of modern business travel jackets. these jackets are not just clothing, but also a strong output of oriental aesthetic cultural confidence, and a revolutionary reconstruction of the concept of traditional jackets.

oscar winner adrien brody, trendy hong kong actor shawn yue, and rising star wei zheming all appeared at the septwolves milan fashion show

milan central station: septwolves business jacket fashion show

in the fashion capital of milan, the central station is not only the heart of urban transportation, but also an iconic place where fashion and culture meet. this historic building combines italian art nouveau (liberty), art deco and neoclassical architectural styles. it is a symbol of modernity, power and progress, and is itself a work of architectural art.

milan central station, this historic building, with its magnificent arches and elegant design, has become a perfect symbol of business travel life. it is not only an important hub of italy's railway network, but also the starting point and end point for business travelers to travel between major cities. it is the most authentic daily show for senior business travelers. septwolves chose to hold a big show here, which has far-reaching implications. it not only represents the brand's deep understanding of business travel culture, but also demonstrates its determination to integrate fashion into daily life. this is also the first time that milan central station has opened up a big show cooperation for chinese brands.

in addition, every detail of the show has been carefully designed, from the stage layout to the models' outfits, all of which reflect the essence of business travel life. the hustle and bustle of the train station became the background music of the show, and the septwolves jacket was the most moving note in this music. the installation on the show simulated business travel scenes, and the models shuttled through them, waiting in the waiting hall or walking hurriedly on the platform. they also had to face the challenges of weather, temperature, and switching between business and travel scenes on the road. every movement showed the demeanor of business travelers walking around the world.

septwolves milan fashion show attracted great attention from the fashion industry. models wore high-tech jackets to interpret the essence of business travel aesthetics

what is the new fashion trend of the business travel jackets worn by adrien brody, shawn yue, and wei mingzhe?

at the 2024 milan fashion week, the septwolves business traveler jacket series became the most exciting appearance of septwolves business traveler jackets in the fashion circle through the live show and personal performance of stars such as adrien brody, shawn yue, and wei zheming. it also injected new vitality into septwolves' classic business traveler jackets and successfully promoted the product to fashion and the public.

oscar-winning actor adrien brody, with his unique artistic temperament, demonstrated the elegance and maturity of the business jacket and gave it high praise: "i have a special liking for clothing that is both fashionable and comfortable, and septwolves' business jacket is just such a thing. its cut fits the body, the fabric is comfortable, and the high-tech additional functions, such as intelligent temperature control and massage technology, make every trip easier and more enjoyable."

oscar-winning actor adrien brody wears a jacket from the culture travel series, and his artistic temperament perfectly interprets the elegance and maturity of the travel jacket.

shawn yue also demonstrated the brand's deep understanding of business travel jackets: "as an actor who often needs to travel between different cities, septwolves' business travel jackets are a perfect choice for me. its design is both fashionable and practical, especially in changeable weather conditions, its super breathable and waterproof functions keep me comfortable at all times. moreover, the detachable design allows me to easily change my look according to the occasion, which is very considerate. as a chinese, i am very happy to witness the blooming of chinese brands on the milan stage." wei zheming, a star actor who has collaborated with the brand many times, said that the business travel series launched this time is the natural item for workplace elites.

popular actor wei zheming wears a septwolves business traveler jacket and interprets the image of a casual yet stylish urban traveler on the streets of milan

dressed in seven wolvesa new series of business travel jackets.whether you are an outdoor expert or a hipster gentleman, whether you are in business, commuting or traveling, a business travel jacket can adapt to any scene switching.，in the style switchshowexquisite relaxation in the business travel style。

the "business travel style" jackets worn by celebrities and fashion bloggers have become the new favorite of fashion people

septwolves business travel jacket: a clean fit for men's wardrobe, leading the new trend in the business travel market

in the diverse life and social activities of the contemporary world, the role of men's clothing is constantly evolving, and consumers' expectations for clothing are also increasing. septwolves has a deep insight into the all-round needs of business travelers, and has taken on the trend of jackets through precise market positioning and continuous product innovation.，launched the business travel jacket series,it can meet various wearing scenarios from formal business to leisure travel, from indoor work to outdoor activities.

in response to the challenges faced by business travelers in changing climates and long-distance travel, septwolves has launched a business travel jacket that combines technological fabrics with innovative designs. first of all, this jacket uses septwolves' patented breathing membrane technology, a material that can protect against heavy rain while maintaining high breathability, solving the problem of traditional outdoor clothing being difficult to balance between waterproofness and breathability. it allows the wearer to stay comfortable and dry in all kinds of climatic conditions. secondly, the design of the jacket takes into account the various needs of business travelers on the road, such as the detachable inflatable neck pillow design, which not only provides additional comfort support for the wearer, but can also be quickly converted into a neck pillow or lumbar pillow when needed, effectively relieving fatigue caused by long-term travel. in addition, the jacket is also equipped with heating and massage technology components, which provide the wearer with a more personalized and comfortable experience through intelligent temperature control and vibration massage functions.

the urban functional business travel series conveys innovative design concepts and embodies the practical aesthetics of business travel style.

septwolves also spared no effort in designing its business travel jackets. the jackets use three-dimensional cutting and textured fabrics to improve the comfort and texture of wearing, while also making the jackets more fashionable and stylish visually. the jackets also introduce color-changing technologies such as temperature-changing and light-changing fabrics, adding fun and personalization, allowing the wearer to show a unique personality charm in both urban life and outdoor adventures.

technology business travel series meets the diverse travel needs of elites

a business travel jacket meets the needs of multiple scenarios. men's wardrobe no longer needs suitable clothing for different scenarios. the clean fit style of the wardrobe starts with owning a business travel jacket.

septwolves launches new product show in milan: chinese design's world declaration

at milan central station, an iconic place that combines history and modernity, chinese menswear brand septwolves led a fashion dialogue across time and space with its groundbreaking business travel jacket series. this is not only a simple clothing display, but also a powerful declaration of cultural heritage and innovative spirit. septwolves' business travel jackets inherit the spirit of exploration of the ancient silk road and cleverly combine it with the pursuit of fashion and practicality of clothing by modern business travelers, creating a fashion masterpiece that is deeply rooted in cultural heritage and conforms to modern aesthetics.

in exploring the intersection of tradition and modernity, septwolves designers carefully incorporate quanzhou's cultural heritage into fashion designs.inspired by the erythrina flower, the city flower of quanzhou, in addition to fashion thinking,it also implies auspiciousness and prosperity, becoming a fashionable symbol of quanzhou culture. in addition, the national intangible cultural heritage -bead embroiderythe exquisite craftsmanship is also cleverly applied to the jackets, so that each piece carries the historical memory and cultural story of quanzhou, showing the unique charm of chinese design.

the cultural and business travel series incorporates erythrina flower patterns and bead embroidery elements, showcasing the fashionable aesthetics of oriental culture.

through these designs, septwolves' business travel jackets have become a bridge between the past and the present, tradition and modernity. they are not only clothing, but also a carrier of culture, conveying quanzhou's cultural confidence and aesthetic taste to the world. each jacket is an innovative interpretation of quanzhou's traditional culture and a powerful display of the power of chinese design. through such designs, septwolves not only showcases the elegance of chinese brands on the international fashion stage, but also brings new inspiration and trends to the global fashion industry. as an important maritime channel for ancient china to communicate with the world, the maritime silk road once again inherits the silk road and exports chinese aesthetics to the world.

end

in milan, the heart of global fashion, septwolves' fashion show is not only a key step in the brand's internationalization strategy, but also a significant display of chinese design power on the global stage. it proves to the world that chinese brands are not only capable of keeping up with international fashion trends, but also of leading fashion trends and influencing the development direction of global fashion with their unique cultural perspectives and innovative capabilities. septwolves, a brand that symbolizes oriental wisdom and courage, is using its distinctive personality and unremitting innovation to allow chinese brands to gain more voice in the world fashion field.