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beijing, september 23 (reporter chen xi) "yangcheng lake hasn't opened yet, where did you buy it?" today, beijing citizen mr. wang was a little depressed. in order to entertain friends, he bought 8 female crabs at a price of 498 yuan from an online store with a "yangcheng lake" sign. however, the friend who came to the appointment told him that yangcheng lake hairy crabs have not yet been caught. confused, mr. wang clicked on the store and found that what he bought was actually "yangcheng lake town hairy crabs".

as the autumn wind blows, crabs start to itch. it is the season for hairy crabs to be on the market again. on september 9, the suzhou yangcheng lake hairy crab industry association issued a consumer reminder letter, clarifying that the start of this year's fishing season will be september 25. however, the reporter found that many businesses have begun to use "yangcheng lake" as a gimmick to attract customers and play word games with consumers.

"yangcheng lake town", "yangcheng lake fa", "yangcheng lake crab"... enter "yangcheng lake hairy crab" and search. in addition to the few authentic crabs, the results also include a variety of "fake" crabs.

in a shop selling "yangcheng lake town hairy crabs", someone asked in the comment area: "is it authentic?" many consumers said "i don't know, but the quality is ok." another consumer said: "the annual production of lake crabs is so small, how can it be sold online?" when the reporter asked the merchant whether the crabs were "yangcheng lake hairy crabs", the customer service just repeatedly said "the place of origin is yangcheng lake town, suzhou".

yangcheng lake hairy crabs are famous for their large size, fat and greasy meat, and are a national geographical indication product. since the specific quality of geographical indication products is closely related to the natural or cultural factors of the place of origin, they are local iconic specialty products and are therefore popular in the market. in recent years, some unscrupulous businesses have set their sights on geographical indications. from maotai liquor to west lake longjing, from fenghua peaches to yangcheng lake hairy crabs, the phenomenon of geographical indications being misused and "free-riding" is common.

to facilitate identification by consumers, the suzhou yangcheng lake hairy crab industry association distributes anti-counterfeit crab clasps to its members every year. however, some merchants "go all the way" and put "anti-counterfeit crab clasps" on their ordinary crabs.

where do these "fake crab clasps" come from? the reporter found that at present, there are many online stores selling yangcheng lake hairy crab "anti-counterfeit crab clasps", some of which are marked with the words "geographical indication protected products", and some are also attached with qr codes for traceability, but after scanning the code, a very crude homemade page is displayed.

zhang qingxin, a lawyer at beijing yingshan law firm, said that the purpose of protecting geographical indications is to ensure that consumers do not misunderstand the true source of products, so that product quality is recognized by society and the rights and interests of both producers and consumers are protected. using trademarks that are identical or similar to geographical indications and attempting to make profits by confusing concepts infringes on the exclusive right to use registered trademarks. in addition, the act of selling fake anti-counterfeiting labels also constitutes trademark infringement.

zhang qingxin suggested that market supervision departments should strengthen their crackdown on "bumping" geographical indications, and e-commerce platforms should also strengthen their responsibilities, remind merchants of relevant legal risks, and prevent "fake" products from running rampant.