enjoying flowers, the moon and autumn scenery has become a popular autumn travel experience
2024-09-23
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original title: enjoy the flowers, the moon and the autumn scenery (lead title)
cultural experience becomes a popular autumn travel activity (theme)
people's daily overseas edition reporter yin jie
during the mid-autumn festival, the tourism market welcomed another small peak. according to fliggy data, the overall order volume during the mid-autumn festival was significantly larger than that during the dragon boat festival. in addition, short- and medium-distance tours and "micro-vacations" to cities within the province or to neighboring cities across provinces were particularly popular among tourists. traditional cultural tourism products became a hot spot for cultural tourism consumption.
as night falls, people walk through the dazzling "welcome gate" light group and step into the world of colored lights. not far away, the yongding tower surrounded by lights is magnificent and majestic. during the mid-autumn festival holiday, going to beijing garden expo park to see the lights has become the choice of many tourists for a night tour in the suburbs of beijing. on september 14, the 2024 beijing mid-autumn festival and national day colored lantern garden fair opened in beijing garden expo park. there are 75 groups of large and medium-sized colored lanterns and a total of 100,000 colored lantern pendants. this "beijing colored lantern festival" is not only the largest lantern festival in beijing so far, but also the second large-scale appearance of the zigong lantern festival in beijing after 36 years. it is understood that the lantern festival has nine theme exhibition areas, including festival songs, beijing avenue, splendid rivers and mountains, beijing trends, colorful children's dreams, beijing opera, glorious china, phoenix dances in the sky, and beijing colorful lifestyle, more than 200 sets of lanterns, and more than 150 specialty shops such as time-honored brands, intangible cultural heritage, cultural and creative industries, and catering and food. visitors can enjoy the lanterns while tasting food, watching performances, and participating in interactions. the lantern festival will last until october 31, which will not only add a new scene to beijing's night economy, but will also become another brand event on the xishan yongding river cultural belt.
"the moon is the brightest night of the year." this holiday, "chinese-style" ways of playing have emerged, such as staying in "moon-viewing hotels", taking night boat tours, visiting ancient town gardens, and watching market lantern festivals. mafengwo data shows that scenic spots full of traditional cultural charm, such as the qinhuai river in nanjing, jiangsu, penglai pavilion in yantai, shandong, and the tang dynasty city that never sleeps in xi'an, shaanxi, have been listed as must-visit destinations for moon-viewing during the mid-autumn festival by young people. boating on the qinhuai river to watch the full moon hanging high in the sky, watching the "bright moon rising from the sea" at penglai pavilion, and watching lanterns in hanfu at the tang dynasty city that never sleeps have become the "ritualistic" ways of playing during the mid-autumn festival that young people like.
in addition to the popular "seasonal" cultural tours related to moon-watching, more and more regular humanities-themed tourism products are also attracting tourists to "vote with their feet."
more than 2,000 orders and more than 10 million yuan, this is the sales performance of the product called "amazing villages" since it was launched on the fliggy platform in august. hu changxiong, general manager of guizhou quyouba tourism service co., ltd., told reporters that the product originated from the "village keeper plan". "guizhou has many traditional villages and ethnic minority villages. how can we better protect the culture of these characteristic villages? we hope to use travel as a carrier to tell the stories of guizhou's villages." tourists who travel to the local area can experience the local culture and life through exchanges with local aborigines, intangible cultural heritage inheritors, craftsmen, young people who return to their hometowns to start businesses, and other "village keepers".
it is a good time to enjoy the autumn scenery. many tourists choose to visit the park. in addition to enjoying the scenery, participating in various cultural experiences has become a new highlight of "visiting the park".
beijing municipal parks and the china garden museum have launched a variety of themed garden activities, including popular science research, red education, intangible cultural heritage exhibitions, and interactive experiences, inviting citizens and tourists to talk about the mid-autumn festival, appreciate festival customs, and spend the reunion festival in historical gardens. for example, the summer palace launched the 23rd osmanthus culture exhibition, and fragrant hills park, jingshan park, zizhuyuan park, and the china garden museum held hanfu garden tours, makeup tours, and art performances; beihai park, jingshan park, and taoranting park launched evening moon-viewing activities; temple of heaven park, beihai park, national botanical garden (northern park), and beijing zoo created an autumn charm cultural market. while focusing on the ancient customs of the mid-autumn festival and restoring traditional experiences, the suzhou garden scenic area in jiangsu province has innovatively created an immersive mid-autumn festival experience scene, set up exciting performances such as the intangible cultural heritage fire pot and the first show of the flying phoenix, held a tea market, moon garden live and other themed tour activities, and launched a "mid-autumn limited" event-"humble administrator's questions on elegance·night suzhou museum plus edition".
source: people's daily overseas edition
