hubei education industry wechat top30 list in august: "huazhong university of science and technology" tops the list
2024-09-23
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du jieyi, public opinion data analyst at jingchu.com (hubei daily online)
on september 20, the hubei education industry wechat rankings august top30 list produced by jingchu.com (hubei daily) and chutian public opinion data research institute was released. "huazhong university of science and technology", "wuhan university" and "hubei university" ranked in the top three, with slight changes compared to last month. among them, "huazhong university of science and technology" jumped to the top of the list, and all communication data performed well, showing its strong content creation ability and audience base. overall, during this period, the indexes of multiple accounts dropped significantly, and the mid-to-tail accounts changed significantly. it is worth noting that this month, huazhong university of science and technology student and olympic athlete zheng qinwen's winning style has attracted much attention and has become the focus of the school's publicity this month, which is conducive to expanding the dissemination and popularity of the article; at the same time, hot topics such as "explosive reform" campus and fancy welcome are also highly concerned, and related tweets are outstanding.
figure: wci index list top3
communication data analysis: nearly 70% of account indexes show a downward trend, and user stickiness needs to be improved
in this issue of the wechat top30 list of the education industry, the top account camp has expanded, and some accounts have a strong development momentum; the rankings of the middle and tail accounts have changed greatly, and there is still room for improvement. "huazhong university of science and technology" jumped to the top of the list, "wuhan university" fell to second, and "hubei university" ranked third. specifically, the seven accounts that have newly entered the list are "wuhan institute of physical education", "wuhan university of technology youth league committee", "zhongnan university of finance and economics", "yunxi education", "wuhan university of technology", "three gorges university student affairs office", and "huazhong university of science and technology graduate admissions". in addition, accounts such as "huanggang municipal education bureau", "xianning municipal education bureau", "xiantao municipal education bureau", "enshi high school", "tianmen education", "macheng municipal education bureau", and "huanggang middle school of hubei province" have fallen off the list.
from the perspective of the wci index, the index of nearly 70% of the accounts has declined. in this period, there are 4 accounts with a wci index of more than 1000, namely "huazhong university of science and technology", "wuhan university", "hubei university" and "three gorges university", which is 1 less than the previous period; there are 7 accounts with an index in the range of 900-1000, namely "china university of geosciences wuhan", "hubei provincial department of education", "huazhong agricultural university", "huazhong normal university", "wuhan university of science and technology", "hubei university of technology" and "wuhan university of technology", which is less than the previous period; there are 4 accounts with an index in the range of 800-900, namely "yangtze university", "wuhan institute of physical education", "wuhan textile university" and "jianghan university", and the number of accounts has decreased significantly. in addition, the wci increments of the two accounts of "huazhong university of science and technology" and "three gorges university student affairs office" reached more than 100, and their communication influence increased.
figure: wci index top20
from the perspective of article readings, the top accounts showed a large decline, while the middle accounts showed a steady growth. specifically, the total number of article readings of "wuhan university" reached 1.86 million+, a large decline compared with last month; the total number of article readings of "huazhong university of science and technology" reached 1.24 million+, a significant increase compared with last month; the total number of article readings of "hubei university" reached 800,000+, a slight increase; the total number of article readings of "hubei provincial department of education" reached 640,000+, less than last month; the total number of article readings of "three gorges university" reached 580,000+, a steady increase. it is worth mentioning that the total number of article readings of "huazhong university of science and technology" increased the most, exceeding 500,000, which helped it jump to the first place on the list, with outstanding communication capabilities.
figure: top 5 articles by total number of reads
original article analysis: "explosive reform" campus leads the trend, olympic athletes shine with glory
in august, the top 30 original articles in hubei's education industry were posted by 6 accounts. among them, "wuhan university" produced 16 articles, "huazhong university of science and technology" produced 7 articles, "hubei university" produced 4 articles, and "hubei institute of fine arts", "huazhong agricultural university" and "three gorges university student affairs office" each produced 1 article. in terms of articles with more than 100,000 views, "wuhan university" took 4 articles this month, a decrease in quantity; "huazhong university of science and technology" contributed 3 articles to the list, achieving a significant breakthrough in communication effect.
judging from the articles with more than 100,000 views, the content covers campus construction, student style, development achievements, etc., which are close to the lives of teachers and students and are easy to resonate and attract attention. many popular articles of "huazhong university of science and technology" this month are mainly centered on zheng qinwen, a student of huazhong university of science and technology. among them, the article "gold! zheng qinwen refreshed my country's best record in women's singles tennis at the olympics!", by promoting zheng qinwen's deeds of winning the gold medal in women's singles tennis at the paris olympics, conveyed the spirit of continuous breakthroughs and pursuit of excellence, and received more than 100,000 views, 8,386 likes and 24,705 reposts, making it the most popular article this month. in addition, the article "who made my chat records public?!" published by "wuhan university" stood out with its creative design. through interactive posters, it presented an interesting exhibition of "holiday sequelae", vividly revealing the real life status and psychological changes of college students during the holidays, allowing readers to smile knowingly while also feeling the richness of university life and the warmth of home.
during the holidays, many universities have used this time to "revamp" their campuses and improve the quality of life of teachers and students on campus. "huazhong university of science and technology" published "the "revamp" is successful! huake people are happy again!" and "hubei university" published "huda canteen revamped, eat "free meals" and get super benefits!" by showing the results of the school's transformation, it enhances the satisfaction and sense of belonging of teachers and students and effectively spreads the positive image of the school. at the same time, in order to welcome freshmen, major universities have come up with a variety of ways. "hubei university" published "huda freshman li cancancancan, come to report!" "three gorges university student affairs office" published "freshman representative speech｜light up the key vote for your favorite "star"! "huazhong agricultural university published "hello, new classmates", etc. these articles focus on the start of school for freshmen, showing the warm and harmonious campus atmosphere and the positive student style, inspiring freshmen's yearning and expectations for campus life, and reflecting the humanistic care of colleges and universities.
ranking rules:
1. gather the wechat public accounts of the main party and government agencies in hubei province, and scientifically rank them according to the wci index data, mainly evaluating them from four dimensions: "overall communication power", "average communication power per article", "headline communication power" and "peak communication power".
2. the sample range and quantity will be fine-tuned every week based on actual conditions. the operation departments or persons in charge of hubei provincial government new media are welcome to recommend themselves and join the ranking list. contact number: 027-88567710.
3. while continuing to publish the hubei government wechat rankings, the chutian public opinion data research institute will also select outstanding government wechat operation teams in the province for interviews.
4. the “hubei government affairs new media” wechat group launched the “government affairs wechat operation mini classroom” to share the operation experience and practical knowledge of government affairs wechat.
