internet celebrities’ “misery-selling” marketing is a dead end
2024-09-23
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original title: internet celebrities’ “misery-selling” marketing is a dead end
pretending to have a tragic life, pretending to live a hard life, and giving up their children for adoption... these are the common plots used by "miserable" internet celebrities. however, lies will eventually be exposed, and the carefully constructed persona will also "collapse". recently, the internet celebrity "xiaoying" with millions of fans was exposed to have 4 companies under her name, which caused widespread heated discussion and quickly became a hot search. many netizens suspected that her "miserable life" was a scripted interpretation for the purpose of gaining traffic.
coincidentally, some time ago, the internet celebrity "xiao xiao nong wu sheng huo" with millions of fans was detained for 10 days for fabricating a false life story and selling misery for profit on live broadcast. on the seemingly boundless stage of the internet, everyone can be a performer. internet celebrities who "sell misery" fabricate or exaggerate their own unfortunate experiences, which may mislead a large number of fans and make them have a wrong understanding of reality, thereby shaking social trust. what's more, setting up a false persona and selling misery on live broadcast to win the sympathy of the majority of netizens and then monetize the traffic may be suspected of violating laws and regulations and crossing the legal red line.
using "selling misery" as a traffic code is like drinking poison to quench thirst. the more miserable the "selling misery" internet celebrities are, the more they seem to inspire sympathy from netizens, and the sales of their store products will soar. however, when consumers find that the stories that moved them are all fictitious, and even the goods they bought out of goodwill are frequently not the same as the ones described, or even mixed with inferior products and fakes, the initial sympathy and trust will turn into disappointment and anger. this behavior of trying to make a profit through emotional manipulation will eventually pay a heavy price.
the road of internet celebrities who rely on "selling misery" to attract attention is destined to be a dead end that is getting narrower and narrower. recently, the central cyberspace affairs commission deployed a series of special actions for "clear and bright" in 2024, which specifically mentioned that the focus is on rectifying the phenomenon of creating "playing poor" and "selling misery" content to attract attention through staged scenes and other methods. acting as an "online beggar" may bring temporary benefits, but sincerity and trust are the hard currency for communication between people, both on the internet and in reality. taking shortcuts on the internet by making up stories and false propaganda is destined to be a dead end. (wan shanshan)
source: hunan daily
