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xiang xiangrong, commentator of chao news client

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kanye west, a famous american rapper who is habitually called "kanye" by chinese fans, held a concert in haikou not long ago. the stage was decorated with plastic sprayed wheat, and kanye stood in the wheat to perform. shortly after the performance, a second-hand platform had a "kanyethe wheat from the audition was sold under the titles of "trampled wheat" and "fresh ye grass", with the price as high as 300 yuan per bunch.

some netizens exclaimed: oh my god, kanye west is not stepping on wheat seedlings, he is clearly stepping on money. staff revealed that the wheat that kanye west stepped on was not real wheat, but simulated wheat made of plastic spray paint. the reason why the wheat that kanye west stepped on can make a lot of money is obviously not because of its quality or scientific research value, but purely because of the celebrity effect. the fans who bought this wheat may be out of extreme admiration for kanye west, hoping to get closer to their idol by owning this item, satisfying their own collection hobbies or social needs.

the celebrity effect is nothing new. one of the reasons why people in modern society admire celebrities is because they admire their success or life experiences and hope to learn something from them. the hall of fame is like a powerful cultural magnet. many people acquire knowledge, skills and ideas through imitation, which is a positive incentive for the celebrity effect.

butexcessivethe pursuit of fame may lead to unhealthy phenomena such as blindly following trends and abnormal consumption. for example, if this effect is projected onto an ordinary and worthless plastic wheat seedling, it is undoubtedly worthless. it is an extreme manifestation of the over-expansion of the celebrity effect, and it pushes celebrity worship and pathological consumption to a height. its absurdity is enough to cause deep reflection in the whole society.

it is not that we are absolutely against idol worship, but before worshipping idols, we should ask ourselves: are they a good role model, and what can we learn from them? at least, we cannot ignore the true value of the goods associated with them. in the face of the celebrity effect, we need to re-examine our attitude towards celebrities and refuse to pay too high a premium for meaningless goods under the celebrity halo. all sectors of society should guide the public to establish a correct consumption concept, advocate a healthy and rational consumption model, and prevent the waste of social resources and distortion of values ​​caused by the excessive spread of the celebrity effect.

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