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kweichow moutai starts to “drink by itself”

2024-09-23

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comics/wang jianming

[shenzhen business daily] (reporter zhou liangcheng) recently, the share price and liquor price of kweichow moutai have fallen, which has attracted widespread attention in the market. from last year's mid-autumn festival to this year's mid-autumn festival, kweichow moutai's share price fell by 28.06%, and its market value evaporated by 671.6 billion yuan. at the same time, the market wholesale price of original boxes and loose bottles of feitian moutai also fell, down 20.3% and 14.8% year-on-year respectively. faced with the decline in share prices and liquor prices, kweichow moutai has started "market value management" and announced that it plans to invest 3 billion to 6 billion yuan of its own funds to repurchase shares for cancellation in order to stabilize market confidence.

kweichow moutai's stock price hits a two-year low

"golden september and silver october" is the traditional peak sales season for liquor. from the mid-autumn festival last year to the present, the stock price and liquor price of kweichow moutai have shown a "double-line decline" trend.

in terms of stock price, as of september 20, kweichow moutai closed at 1,263.92 yuan per share, with a latest market value of 1.59 trillion yuan. since the last trading day before the mid-autumn festival in 2023, kweichow moutai's stock price has fallen by 28.06%, and its market value has evaporated by 671.6 billion yuan. looking back at february 2021, kweichow moutai hit a record high, with an intraday high of more than 2,400 yuan per share and a market value of more than 3.2 trillion yuan. now its market value has been halved.