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bmw returns to price war due to sales, blogger visits 4s store: still the same as before, big price cuts are nonsense

2024-09-22

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according to fast technology on september 22, recently, there is news thatbecause sales fell after the price increase,bmwit is returning to the price war and is preparing to significantly reduce the prices of its models in order to achieve its sales target for 2024.

in response to this, @赵老师说车 posted on weibo,anyone who tells you these days that bmw has returned to the price war and that there are many car discounts should be blocked, as it is simply nonsense.

"although i don't agree with bmw's withdrawal from the price war, at present, bmw has only one or more year's worth of i7 50 in stock.bmw ixthe clearance price is really low, but would you buy a car that can’t be sold in a year?”

the blogger said, "i came to the store to ask about other cars, but it was still the same. where can i find an i3 for 170,000 yuan? do you know how many i3s the manufacturer gives to bmw stores every month? do you know how many were sold in the beginning? in addition, the prices of x5 and 5 series have not changed much. is the slight price fluctuation considered a return to price wars?"

the price of the 3 series is slightly lowering as they are clearing out the old models, and there is still 3 years of 0 interest. the x3 is also currently clearing out the remaining inventory. what an irresponsible bunch of nonsense.

but i can be sure that the prices of some bmws will drop, not because bmw is returning to the price war,it is because some x1 and 5 series cars are due to the recall and upgrade of the dsci brake system. if these unused cars are delivered to dealers in large numbers next month, the price will naturally be low. this is the truth.

go and ask now to see if the price has really fallen?

"the current price war is unhealthy and unsustainable for automakers, consumers and dealers." during the chengdu auto show, when talking about the topic of price wars, gao xiang, president and ceo of bmw group greater china, said this.

in july this year, the news that bmw china withdrew from the price war attracted industry attention. gao xiang explained that bmw officials have not made any adjustments to the suggested retail price recently. the main measure taken is to give dealers more flexibility in the second half of this year. they will independently decide the terminal retail price when selling according to market conditions, and the manufacturer has no right to intervene.