double olympic state-owned enterprises: it is expected to hold nearly 1,800 cultural and sports events throughout the year
2024-09-22
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on september 22, the autumnal equinox, at the 2024 autumn cultural and sports sharing conference, the dual olympic state-owned enterprises beijing state-owned assets management co., ltd. made an overall appearance with its national stadium, national aquatics center, national speed skating oval, beijing olympic group, beijing performance company and xinlongfu company, showcasing their development achievements, promoting and releasing key cultural and sports projects for the autumn and winter seasons, and continuing to offer a cultural and sports consumption feast to the citizens of beijing.
during the spring equinox this year, beijing state-owned assets management co., ltd. announced more than 100 cultural and sports activities. in the past few months, the company has launched high-quality cultural tourism, sports and commercial consumption supply with high-quality venues and facilities and cultural and sports content. it is expected that nearly 1,800 cultural and sports activities of various types will be held throughout 2024, including about 900 boutique cultural performances and nearly 100 international and domestic sports events, serving nearly 7 million spectators and tourists throughout the year.
guo zhiguo, deputy general manager of beijing state-owned assets supervision and administration commission, said that these colorful activities play a positive role in enriching the spiritual and cultural life of the capital's people, promoting the integrated development of culture, sports, commerce and tourism, and assisting the construction of beijing into a national cultural center and an international consumer center city.
bird's nest: nearly 50 major events and performances throughout the year
the national stadium "bird's nest" has comprehensively upgraded its venue services to create a top-level event and performance viewing experience. it is expected to host nearly 50 large-scale events and performances throughout the year, with an estimated audience size of over 1.8 million, doubling the number of events and audience size compared to 2023.
the national stadium "bird's nest" launched the "meet the double olympics" bird's nest ar immersive tour, using cutting-edge ar technology to achieve the virtual and real integration of olympic culture and exhibits, allowing visitors to immersively experience the glorious moments of the "bird's nest". it is revealed that the 14th "bird's nest happy ice and snow season" will meet ice and snow enthusiasts in december, bringing a brand new snow-playing experience to children and adults.
it is also understood that the schedule for large-scale events at the "bird's nest" in 2025 has been fully booked.
water cube: thousands of young people compete in the swimming pool on national day
this year, the national aquatics center "water cube/ice cube" has fully tapped the sustainable development potential of the dual olympic heritage "water and ice dual drive", hosted the fina artistic swimming world cup (beijing station), beijing youth artistic swimming championships, and launched a number of independent ip events on water and ice. the venue also created the "honor the water" light and shadow show, bringing the audience a unique stadium experience and shocking audio-visual enjoyment.
it is reported that the national aquatics center will host the 2024 beijing youth diving championships and swimming championships during the national day holiday. more than 1,000 young athletes from beijing will compete and shine in the top international arena. the large-scale musical drama "called dunhuang" directed by tian qinxin will also be staged in the competition hall.
ice ribbon: beijing speed skating open to be held in 2024
the national speed skating oval "ice ribbon" has built a complete competition and training system, hosted top international and domestic competitions, deeply integrated the innovative concept of "sports + technology", successfully introduced the world's four top robot competitions, and enriched various cultural, sports and tourism activities.
in the future, the "ice ribbon" will host the 2024 beijing speed skating open and the 2024 beijing-tianjin-hebei speed skating challenge, the 2024 beijing youth short track speed skating championships and the national short track speed skating championships, and continue to consolidate the results of driving 300 million people to participate in ice and snow sports. the venue will also introduce activities such as the king of glory co-creation night.
beiao group: guizhou's "village supermarket" was introduced to beijing and performed vigorously
taking advantage of its strengths in planning and executing large-scale cultural and sports events, the beijing ao group not only hosted the beijing urban sub-center marathon and the beijing athletics open, but also planned to launch a new brand ip "beijing duxing", introduced guizhou's "village super" to the capital, and allowed the capital's citizens to feel the "spirit" of the happy countryside in the new era in the form of a happy football carnival.
in the golden autumn season, beiao group will also host the dalian changxing island marathon, the 2024 china sports dance open series (beijing station), and the 2024 beijing athletics open finals and other sports events to continuously promote the high-quality development of national fitness.
beijing performing arts company: lao she drama festival opens on september 27
as the first time-honored performing arts institution brand in beijing, beijing performing arts company launched the "four seasons music" label and collaborated with the national speed skating oval to host the mayuan poets 2024 "this stop mayuan" beijing concert. at the same time, it focused on creating many excellent original dramas such as "children's travels in mountains and seas" and "camel xiangzi", adding new colors to beijing's efforts to build a "performing arts capital".
on september 27, the 8th lao she drama festival created by beijing performing arts company will open, presenting nearly 60 performances and activities to the audience. in addition, the 29th beijing new year performance season will meet new and old audiences on new year's day 2025.
longfu temple: phase ii plans to introduce 210 brands
longfu temple, which has been prosperous for 600 years, has held many trendy cultural events this year and co-hosted the "2023 forbes china u30 summit", actively creating a world-class cultural and artistic consumption destination where traditional culture and modern civilization complement each other and chinese culture and world civilization are harmoniously integrated. during the national day holiday, xinlongfu company will hold the "need! flea" trendy youth market event at the longfu temple park.
in the future, longfu temple phase ii plans to introduce 210 brands, with main stores accounting for about 20%. it will create an immersive new consumption scene through complex and diverse commercial content.
