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chinanews.com, september 22: on september 21, the 2024 beijing international brand week was held at the beijing yinglan international financial center, co-sponsored by the china chamber of international commerce, china international public relations association, china cultural management association and beijing international design week organizing committee, and hosted by the cultural communication center of china foreign language bureau, brand innovation working committee of the china chamber of international commerce, international communication working committee of the china advertising association and the boya brand research institute of communication university of china. it is reported that the theme of this brand week is "brand mutual learning and integration of china and foreign countries", aiming to build a mutually beneficial and win-win platform for brand exchanges and international cooperation between chinese and foreign companies.

at the meeting, yu jianlong, vice chairman of the china council for the promotion of international trade and vice chairman of the china chamber of international commerce, delivered a speech. he said that brand is a reflection of the overall strength of an enterprise and an external manifestation of a country's competitiveness. as chinese manufacturing is deeply integrated into the international market, the process quality, technological content and industrial design of chinese products are constantly improving, and the brand awareness and reputation are also increasing.

yu tao, deputy director of the china foreign languages ​​publishing administration, pointed out that brands are the concentrated embodiment of popularity, reputation, and high quality, and are also an important carrier of national image. to build a world-renowned brand, systematic planning, comprehensive measures, and long-term efforts are required. telling a good brand story, doing a good job of brand communication, and establishing a good impression of the brand by the public are crucial in the process of brand building. for chinese brands to grow healthily, from big to strong, and from strong to excellent, we must take the initiative to tell chinese brand stories, actively use new technologies to enable international communication, and vigorously promote chinese brands to the world.

zhao dali, executive vice president of the china public relations association, believes that the beijing international brand week will not only promote the development of the brand economy, but also promote cultural exchange and integration, so that the world can understand china and beijing more deeply through the window of brands.

this brand week released the "2024 china brand global communication report" and a list of ten companies with outstanding global brand communication cases. at the same time, the beijing international brand week organizing committee hired four chinese and foreign guests as "brand international communication promotion officers". many well-known chinese and foreign entrepreneurs and senior industry experts shared their brand international communication experiences around the three themes of "olympic games and brand international communication", "china's brand internationalization road" and "global brand discussion", and promoted emerging technologies and products.

at the same time, the bulgarian national pavilion, the azerbaijan national pavilion, the iranian national pavilion, and the sri lankan national pavilion attended the exhibition. in addition, atakan ozdemir, chief commercial counselor of the turkish embassy in china, erwin balane, tourism counselor of the philippine embassy in china, paliavy aleh, secretary of the commercial counselor of the belarusian embassy in china, and daniel sluse, former president of the royal academy of fine arts in liège, belgium and co-founder of the ardennes plateau brand, introduced the brand building of their countries and made business promotions. (end)

(china news network)