the century-old quangong building on nanjing east road is upgraded to create the youngor shanghai fashion experience center
2024-09-22
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after three months of renovation, the youngor building, a fashion landmark on nanjing east road in shanghai, unveiled its mysterious veil and transformed into the youngor shanghai fashion experience center. this is the 10th fashion experience center opened by youngor in core cities across the country in the past two years, following pengzhuang (nanning), kaigan (ganzhou), ranchang (nanchang), quanyong (jinan), jianzheng (zhengzhou), yingchun (changchun), qianjin (guiyang), jincai (taiyuan), and ouge (wenzhou). the opening theme is "upward".
youngor shanghai fashion experience center new opening scene
it is reported that the building of youngor shanghai fashion experience hall was built in 1912. it was originally the business building of china quangong bank, so it was named quangong building, and later became zhongbao silver building. in 2004, youngor group spent a huge amount of money to buy it and renamed it "youngor plaza". after 20 years, the building was upgraded and renovated again and became youngor shanghai fashion experience hall.the project has been upgraded from the outside to the inside, integrating technology and fashion. the building's facade has been invested with tens of millions of yuan to create an 800-square-meter naked-eye 3d screen that surrounds the building. it has not only become a landmark check-in point on nanjing east road, but also provides on-screen interactive services and customized surprises for youngor's senior members.
800 square meters of giant naked-eye 3d screen outside youngor shanghai fashion experience center
the interior design focuses on the enhancement of the sense of space and the integration of shanghai culture. the large-scale theme waterfall wall is combined with the main shirt wall to create an "upward" visual sense. the theme display of "shanghai modern" shows shanghai's unique fashion style and cultural phenomenon, integrating chinese and western elements, and reflecting a modern, refined and decent lifestyle and aesthetic taste.
large themed waterfall wall and main shirt wall
zheng zhi, head of youngor shanghai, said: "in the 45 years since youngor was founded, its relationship with shanghai can be divided into four stages: in the mid-1980s, the youth garment factory, the predecessor of youngor, entered a horizontal joint venture with shanghai. in the early 1990s, youngor brand shirts expanded into the shanghai market and entered the shanghai no. 1 department store, shanghai fashion company and hualian department store on nanjing east road. in 2004, the company bought the then zhongbao silver house and built the shanghai youngor house. now, 20 years later, it has been upgraded again to become the youngor shanghai fashion experience hall, marking the common growth of youngor and the city of shanghai."at present, the experience center brings together five major brands under youngor: the main brand youngor focuses on business wear and has developed a series of products such as wedding and leisure; the mayor brand focuses on high-end customization; hart marx is a high-end sports and leisure brand; hanp (hanma family) advocates a healthy, environmentally friendly and natural lifestyle; undefeated is a world-renowned fashion brand. the five major brands will meet the clothing needs of different groups of people, different personalities and different scenarios.in addition, actor dong yong became the "honorary factory director" of youngor's smart factory, actor huang jue became its brand friend, and xu xiang, a young actor from the shanghai shanghai opera house and a promoter of shanghainese, was hired as the "purple gold recommender" of youngor's shanghai fashion experience center."the opening of the shanghai fashion experience center is a milestone for youngor's large-store strategy implemented in recent years. not only because of shanghai's irreplaceable urban status, but also because it is located on nanjing east road. now it has been upgraded again, which means that youngor will move forward again with a new attitude and become a world-class fashion group." said xu peng, executive president of youngor fashion co., ltd.
the paper reporter ye ying
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