weibo wang wei: the "zhiwei" large model brings users a unique weibo application experience
2024-09-22
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on september 19, the "huawei connect 2024" opened in shanghai. weibo coo, sina mobile ceo, and sina ai media research institute dean wang wei was invited to attend the conference and delivered a keynote speech on "aigc reshaping corporate productivity."
"the rapid development of ai technology is driving changes in the media industry at an unprecedented speed and will lead us into a new era." wang wei said that at this stage, artificial intelligence will not only be an auxiliary tool, but may become the dominant force in content creation, and the media industry will become more intelligent and personalized.
wang wei believes that ai technology is reshaping the entire media industry. the first is the reshaping of content production. the traditional "all-manual production" model has shifted to the "manual + ai copilot" model, which has greatly improved the efficiency and quality of content production. the second is the reshaping of content dissemination. ai can understand users' interests and behavior patterns by analyzing their long-term interaction history information, which makes content dissemination more accurate. the third is the reshaping of content consumption, which brings two major new features: "summary consumption" and "multi-round interactive deep information consumption". users can obtain key information of interest to them more quickly, and can also interact with ai in multiple rounds to deeply understand and discuss the content.
with the in-depth application of artificial intelligence technology in content production, dissemination and consumption, weibo has gradually built an intelligent application system with big models as the core.
"weibo has accumulated a huge amount of high-quality chinese social media data over the years. based on this, we have created the 'zhiwei' big model, which can not only understand and respond to users' questions, but also communicate in a way that is close to the habits of weibo users. this deeply customized model enables weibo users to enjoy the content consumption and interactive experience with weibo characteristics." wang wei said, "as a partner of weibo, huawei cloud's full-stack technology and powerful computing power provide very critical support for our big model application, enabling weibo to take a key step on the road to intelligence."
wang wei also shared various applications in weibo scenarios supported by the "zhiwei" model. for example, the "smart search" under weibo's hot searches can quickly summarize the ins and outs of an event, so that netizens can quickly understand the content of the hot search terms even if they don't have time to browse.
another example is the "blogger ai assistant", which can not only effectively interact with fans as the blogger's digital avatar, but also provide professional and timely services while maintaining the blogger's personalized style, thereby strengthening the connection between bloggers and fans. in addition, applications such as "comment robert", "mbti little expert", and "generation of virtual models for drama and variety show characters" have also been widely praised by netizens.
"weibo is an open platform. it not only produces ai digital humans itself, but also welcomes ai technology service providers to open accounts on weibo and promote ai services." wang wei said at the scene, "we are willing to work with huawei and everyone present to explore more possibilities and jointly promote the development of the ai industry."
