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jimu news commentator wen qingman

intern wang jinrui

the mini-sized product purchased by netizens. (source: internet)

for some time, activities such as "bargain price" and "0 yuan purchase" have become popular on major platforms. on the surface, it seems that the merchants are generously giving profits, but in fact, they are mostly carefully planned marketing gimmicks, aiming to lure consumers into traps with ultra-low prices or even zero-cost bait. take mr. zhang as an example. with a try-it attitude, he joined the so-called "low-price group" and chose to buy paper towels for 0 yuan. after receiving the goods, he found that the napkins were not as big as the palm of his hand, and the garbage bag was about the same length as his finger. the contrast between the "buyer show" and the "seller show" is staggering.

undoubtedly, such acts of passing inferior goods off as good ones and small goods off as big ones infringe upon consumers' right to know and violate the principle of honest transactions. even worse, some merchants use the "0 yuan purchase" as a cover to induce consumers to invite friends to join the group, and then promote more low-priced and low-quality goods, forming a negative viral effect. consumers unknowingly become free promoters for merchants, and more innocent people fall into the trap, consumer rights are damaged, and the healthy development of the e-commerce industry is also hindered.

in this regard, relevant legal experts said that my country's "consumer rights protection law" clearly stipulates that operators should provide consumers with information on the quality, performance, use, validity period, etc. of goods or services, which should be true and comprehensive, and should not make false or misleading propaganda. at the same time, my country's "regulations on the implementation of the consumer rights protection law" stipulates that operators should use easy-to-understand methods to provide consumers with true and comprehensive information related to goods, and need to clearly indicate the name, price and unit of measurement of the goods in a prominent manner, so that the price tags and price lists are complete, the content is true and accurate, and the markings are clear and eye-catching.

the law has a "zero tolerance" attitude towards any form of fraud. recently, a case disclosed by the wechat public account of the "guangxi high court" is a vivid example. luo selected a one-ton mini micro-engineering crawler multi-function excavator from a store opened by zhou through a second-hand platform. ten days later, he received a toy excavator sent by zhou. after the court trial, it was determined that the seller's behavior constituted fraud. in addition to returning the purchase amount, he was required to pay three times the compensation. it can be seen that merchants who deceive consumers will eventually "shoot themselves in the foot."

0 group buying should not be a big scam. it should not be a luxury to let every consumer buy with peace of mind, comfort and confidence. merchants should strengthen self-discipline and operate with integrity; regulatory authorities should strengthen supervision and increase the cost of violations; e-commerce platforms should strengthen their main responsibilities, strictly review the qualifications of merchants and strengthen daily management; and consumers should also keep their eyes open and beware of low-price traps. at the same time, we should develop the awareness of evidence retention, safeguard our rights in accordance with the law and in a timely manner in the face of fraud, and jointly protect a healthy consumer environment.

(source: jimu news)

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