how to make local cloth less rustic and intangible cultural heritage more trendy? 2024 yangtze river delta·shanghai fashion season kicks off in qingpu
2024-09-21
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
on september 20, as one of the city-wide activities of the 2024 shanghai world design capital conference, the "yangtze river delta shanghai fashion season and international folk and intangible cultural heritage fashion conference" kicked off in liantang town, qingpu district.
photo caption: yangtze river delta·shanghai style fashion season and international folklore and intangible cultural heritage fashion conference. photo provided by the organizer (the same below)
qingpu is located in the core of the yangtze river delta economic zone, with beautiful scenery and profound cultural heritage. at the event, experts and scholars from the yangtze river delta region had dialogues and exchanges with inheritors of intangible cultural heritage. shen jiahui, inheritor of the local cloth craftsmanship in qingpu district, wu jianhua, inheritor of the song brocade intangible cultural heritage in wujiang district, and shen ping, inheritor of the traditional button making craftsmanship in jiashan county, discussed topics such as "making local cloth not local through iterative upgrades, creating a national gift song brocade intangible cultural heritage brand, and promoting the living inheritance of jiangnan intangible cultural heritage."
as the leader of the national rural cultural tourism project, shen jiahui said that the second international folk gift design innovation competition has a special qingpu cloth track. the 45 shortlisted works are rich in patterns, which not only retain the beauty of ancient handicrafts, but also bring new vitality to contemporary design. not long ago, qingpu cloth also appeared at the dalian fashion week, opening the way for cloth to go international.
in addition, the "shanghai business style 5e cheongsam fashion show" and "international folk gift award-winning works fashion show" were also held on site. in the 2024 international folk gift fashion innovation competition, the two tracks of chinese student folk gift design and intangible cultural heritage cloth gift design attracted more than 500 students from 55 universities to participate, while the international student folk gift design track attracted the active participation of 270 international students from 35 universities and 59 countries. college cultural and creative designers and creative teams deeply explored the essence of jiangnan culture and shanghai culture, and explored the "new generation" expression of traditional intangible cultural heritage. among them, all the excellent works of cloth design were produced by 8 local companies in qingpu. the shanghai clothing society has expanded market cooperation channels for leading enterprises and related institutions in the fashion industry in the yangtze river delta, actively explored the construction of an industrial chain that organically integrates intangible cultural heritage and fashion consumer goods, and strived to make intangible cultural heritage "live" well, "tide" and "popular".
cultivating high-quality fashion consumption and continuously improving the cultural connotation and added value of qingpu's fashion consumption, qingpu has gathered a large number of excellent enterprises in the field of "eight fashion products", with a good industrial foundation, and the "shape" and "trend" of developing the fashion consumer goods industry are corresponding. the fashion industry event "2024 yangtze river delta·shanghai fashion season" landed in qingpu.
in addition, the intangible cultural heritage art exhibition will be held for one month, including the international folk gifts and yunnan embroidery exhibition, the 5e cheongsam fashion exhibition, the southern trend art special exhibition, the茭白叶猭白叶猭白葉猭白藝術展, and the handmade leather goods exhibition.
xinmin evening news reporter yang huan
