oriental selected sausages lead in sales and revenue across the internet
2024-09-21
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in september 2024, oriental selected sausage was awarded the market position of "no. 1 in both sales volume and sales revenue across the entire network (statistical scope: chinese mainland market from july 2022 to june 2024)" by iimedia research, a third-party data mining and analysis organization in the global new economy industry.
as one of the meat products that is deeply loved by consumers, grilled sausage has a huge market size and consumer base in china. with the growing demand for healthy meat among consumers, the grilled sausage industry has ushered in new development opportunities and challenges.
based on the monitoring and rigorous investigation of the cmdas big data system independently developed by imedia and approved as a major provincial and ministerial scientific and technological project, oriental selected sausage was awarded the "first in sales volume and sales amount in the whole network (statistical scope: chinese mainland market from july 2022 to june 2024)" market position confirmation by iimedia research, a third-party data mining and analysis organization in the global new economy industry.
iimedia research is a third-party data mining and analysis organization in the global new economy industry, focusing on new technologies, new consumption and new formats. through the dual engines of "big data mining + research and analysis", with market position, consumer behavior and business trend research as the core, it serves the entire growth cycle of customers. iimedia ranking is a chinese new consumer brand evaluation organization under iimedia consulting. relying on the iimeval big data evaluation model, it provides consumers with objective brand information and shopping consumption guides.
quality first, oriental selection creates a new benchmark for grilled sausages
the current competition in the sausage industry is fierce, and it is mainly divided into three factions: old-brand meat and sausage companies, comprehensive quick-frozen food companies, and new consumer brands. old-brand meat companies such as shuanghui have taken a leading position in the market by virtue of their upstream raw materials and supply chain advantages, as well as years of market cultivation. quick-frozen food companies such as anjing and haixin have quickly opened up the market through existing channels and brand awareness. new consumer brands such as dongfang zhenxuan focus on online channels and the c-end family market, becoming an emerging force in the market.
as the only agricultural product e-commerce platform under new oriental, dongfang zhenxuan has been committed to becoming the creator of high-quality agricultural products in china. dongfang zhenxuan grilled sausages use about 70%-86% whole-series meat, with a simple and transparent ingredient list. the main concept is "using good meat and making good sausages", allowing consumers to feel the satisfaction brought by high-quality meat. this insistence on product quality is the key factor that makes it stand out in the fierce market competition.
since july 2022, oriental selection has organized outdoor live broadcast activities with agricultural products as the core, cooperated with local governments in many places, started from the brand and sales links, assisted the sales of local specialty products, and vigorously promoted local culture. its special show of the "see the world" account is in the form of walking broadcast, leading the audience to deeply feel the beautiful rivers and mountains, and drive the simultaneous sales of cultural and tourism products + specialty products.
so far, oriental selection's location live broadcasts have been held in 15 provinces and cities, with 17 sessions, playing its own advantages in helping local well-known brands and specialty products sell, promoting local intangible cultural heritage, and promoting the development of local cultural tourism industries. according to oriental selection's statistics, the average sales of its location live broadcasts has exceeded 100 million yuan, with an average of more than 40 million viewers per session, and has received unanimous praise from all regions.
oriental selected sausages are full of opportunities in their future development, but they also face many challenges. as consumers' expectations for the quality and safety of sausages continue to rise, companies need to invest more energy and innovation in product development and supply chain management, continuously optimize their product lines, meet the high standards of the market, and implement strict quality control measures at every link of the supply chain to ensure food safety, meet consumer expectations, consolidate their position in the fiercely competitive market, and promote the continued growth of the brand.
