netizens share their tips on buying clothes at 50% off, brands replenish stocks overnight, tmall: 6 more coupons will be issued today
2024-09-21
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zhu yao, reporter of chao news client
buy a snow flying down jacket for 0 yuan, a whole set of pajamas for 5 yuan, and a jacket for 9 yuan... "it's so great!" after just one night, there were more than 50,000 guide notes on the social platform, and netizens were posting their orders in "versailles style".
at 8 pm on september 20, tmall's first-line clothing brands' new autumn and winter products were discounted. millions of consumers flocked to tmall, and the 50% discount coupons were sold out in an instant. tmall's clothing "large cooling subsidies" became a hot topic, and one netizen left a message, "tmall, are you fake?"
feeling the enthusiasm of consumers, brands urgently restocked overnight, but they were sold out several times. semir's celebrity-style sun protection clothing sold out in 30 minutes, and the merchant urgently adjusted the stock across all channels, and it was sold out again within an hour; after receiving calls for "restocking" from more than 4,000 people in the live broadcast room, uniqlo adjusted the stock offline overnight, and it was sold out again after it was put online...
it is understood that tmall will increase the discount on clothing by 50% off, and will issue 6 large cash red envelopes of cooling subsidies at 9:00, 12:00, 15:00, 17:00, 20:00 and 22:00 on september 21. open taobao and search for words such as "50% discount on clothing" and "tmall going crazy" to receive them directly. as soon as the news came out, netizens on social platforms reminded each other, "remember to set the alarm!"
at the same time, all brands tried their best to ensure sufficient stock, and thousands of brands including bosideng, ur, zhizhi, and uniqlo all restocked overnight. for example, the value of bosideng's subsidized goods exceeded 100 million yuan, and after uniqlo sold out many times, it adjusted the goods through all channels overnight, and the autumn and winter blockbuster series that sold out last night will be fully stocked on tmall.
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