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recently, xiaopeng motors' new product p7+ was leaked in advance. according to a statement issued by xiaopeng motors' legal department, a self-media named "linlin go" published undisclosed product information about xiaopeng p7+ on multiple online platforms. this behavior seriously violated the "confidentiality agreement" signed by both parties and infringed upon the legitimate rights and interests of xiaopeng motors. xiaopeng motors' legal department stated that it will pursue the legal responsibility of the self-media in accordance with the "confidentiality agreement" and legal provisions.

the self-media was invited to participate in the product experience event of xiaopeng p7+ on september 13, 2024, and signed a confidentiality agreement for video playback. however, due to negligence and confusion in the release time, the self-media published the video content containing undisclosed information of xiaopeng p7+ on individual websites on the morning of september 19. although the self-media quickly removed the video from the shelves after receiving a reminder from xiaopeng motors and actively cooperated in deleting the related forwarded content, the video still had a negative impact on xiaopeng motors and related staff during the outflow.

in response to the leak, the "linlin go" self-media released an apology statement in the early morning of september 20. in the statement, the self-media admitted that the release time was confused due to negligence, and expressed deep apologies to xiaopeng motors and related staff. at the same time, the self-media expressed its willingness to fully cooperate to solve the troubles and losses caused by the leaked video and bear the corresponding responsibilities.