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jhaveri to leave

according to an internal memo sent by tiktok to employees on september 21, beijing time, the short video app has undergone a leadership reshuffle, and global marketing director kate jhaveri will leave the company this month.

the memo shows that tiktok is phasing out jhaveri's position. starting next monday, all employees in tiktok's global brand and communications department will report only to zenia mucha. jhaveri, who previously served as chief marketing officer at the nba and video streaming platform twitch, has not yet commented on his departure. mucha previously served as chief communications officer at disney for 19 years.

"jhaveri and i have been discussing our marketing strategy and how best to structure the marketing function to create a more cohesive organization that can better meet the needs of the business and our cross-functional partners," mucha said in the memo. "together, we have decided that the best way to achieve this vision is to eliminate the position of global head of marketing and bring all employees in the global brand and communications organization under one leader."

zuber mohammed will now be responsible for tiktok consumer marketing, while managing the product marketing and user communications teams, reporting to mucha.

tiktok has undergone several major organizational changes in recent months, and carried out a round of layoffs in may to reorganize its operations and marketing teams. hilary mcquaide, the company's former vice president of global communications, also left the company in the same month, according to linkedin. (author/xiao yu)

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