time-honored restaurant brand crosses borders for innovation, beijing huatian art museum opens
2024-09-21
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beijing news (reporter wang ping) on september 20, beijing huatian art museum officially opened. the time-honored catering brand tried to develop the art museum in a market-oriented way. the museum's first exhibition "feast" cultural collection exhibition covers precious calligraphy and painting artworks collected by huatian group, old objects that record the development history of huatian time-honored brand, and smart devices and cultural and creative products that integrate modern technology and creativity.
according to reports, the opening exhibition will last for one month, with the theme of "feast", and three sections of "sentiment", "transformation" and "innovation". according to the relevant person in charge of huatian group, in the development history of huatian's time-honored brand, cultural celebrities such as guo moruo, mei lanfang, qi gong, xie zhiliu, li kuchan, guan shanyue, dong shouping, and lou shibai have all left their calligraphy works for the time-honored brand. this exhibition has selected nearly 50 art treasures and old plaques, jimo old wine kettles, hunan embroidery "qinyuanchun·snow", yellow lip fish belly, and other treasured old objects. many exhibits are on display to the public for the first time.this exhibition uses animation videos to present traditional paintings and calligraphy works, and uses ai digital people, letterpress printing and many other forms. in the future, huatian group plans to cooperate with professional institutions to continue to increase the research, restoration and preservation of collections, so that more famous art treasures and old objects that witness the development of time-honored brands can be better protected and meet the public through various forms such as online and offline.editor wang linproofread by liu baoqing
