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the purchase data of compulsory traffic insurance for new cars shows that from january to august this year, the cumulative sales volume of dongfeng nano was 20,200 units. chen meng, the former general manager of dongfeng nano's marketing division (who has been transferred back to dongfeng motor corporation headquarters), once said that the sales volume will reach 400,000 units in 2025. according to the current development trend, even if dongfeng nano launches its second product as scheduled next year, it will be very difficult to achieve the set goal with only two small cars!

dongfeng nano only has one model on sale, nano 01, which was launched on january 7 this year. its cumulative sales from january to august were less than 15,000 units, far from the planned annual production capacity of 120,000 units. the core competitor of nano 01, byd seagull, sold more than 240,000 units in the same period.

chen meng

seagull

at the chengdu auto show held at the end of last month, dongfeng nano launched the nano 01 renewal edition and co-creation edition, equipped with the only frameless doors in its class. the suggested retail price ranges from 75,800 yuan to 99,800 yuan. the starting price is 1,000 yuan more expensive than the old model and is much more expensive than byd seagull.

yu yuefeng/assistant general manager (on a temporary basis) and head of marketing department, dongfeng nano marketing division, dongfeng passenger vehicle sales co., ltd.

yu yuefeng, who succeeded chen meng as the head of dongfeng nano's marketing division, made a public appearance at the chengdu auto show. in an interview, he said: dongfeng nano pays great attention to intelligent technology. nano 01 already has l2 level autonomous driving assistance function, and the next model will be the first to be launched by dji intelligent driving to meet users' needs for urban noa.