"observation" uses reading to illuminate life and uses the fragrance of books to warm the city
2024-09-20
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during the mid-autumn festival, the 2024 "i and ditan" beijing book fair welcomed a peak in visitor flow, receiving nearly 230,000 readers in three days. the book fair was crowded with readers lingering in front of each stall, punching in and stamping, selecting their favorite books, buying online celebrity cultural and creative products, or participating in a variety of activities, and they were very busy. (beijing daily, september 18)
as one of the supporting activities of the 2024 beijing cultural forum, this year's ditan book fair has many new ideas and highlights. it is not only a book gathering, but also a cultural feast. according to reports, the total exhibition area of this book fair is about 18,000 square meters, an increase of 3,000 square meters from 2023. there are 10 exhibition areas, 3 activity areas and many supporting service points. there are 400,000 kinds of books on display, setting a new record. during the mid-autumn festival holiday alone, nearly 230,000 readers were welcomed in three days, which shows that the ditan book fair is very popular.
it is worth mentioning that the cultural and creative products in the book market performed actively. for example, cultural and creative products related to "ditan sea viewing" can sell thousands of copies a day. the most popular one is the "i want to give you a gift" series: "i and ditan" limited edition set. during the mid-autumn festival, this gift was sold out.
in the digital age, platforms, resources, and information technology have provided many conveniences for e-reading. as a result, some people believe that paper book reading is outdated. however, the hot scene at the ditan book fair shows that although short videos have become popular and e-reading is becoming more and more popular, it does not mean that paper reading will be eliminated. there are still many people who like to read paper books.
in the wave of digitalization, many people have become accustomed to light reading and shallow reading, and have invested less time and energy in deep reading. this can easily make readers lazy in thinking, lack systematic thinking and judgment ability, and is not conducive to the formation of a complete knowledge logic system. in february this year, a survey result released by the social survey center of china youth daily and questionnaire network showed that more than half of the young people interviewed felt that their language and writing ability had declined in recent years, and 47.1% of the young people interviewed felt that their vocabulary was scarce and their expressions were single. why did the phenomenon of "poor words" appear in the youth group? more than half of the young people interviewed believed that the small amount of reading and reliance on internet language and emoticons were the main reasons for "poor words". this survey result reminds young people that "fast browsing" and "deep reading" should not be neglected, and in-depth reading should be strengthened in a targeted manner, especially the reading of paper books, and efforts should be made to improve their language and writing application ability.
this year's government work report proposed "deepening the national reading activities". since 2014, "national reading" has been included in the government work report for 11 consecutive times. in recent years, various regions have continuously promoted national reading and achieved remarkable results. taking beijing as an example, the 15-minute public cultural service system is becoming more and more perfect. the physical bookstores and public libraries with different styles throughout the capital have become a new type of "urban living room" in beijing. in addition, the "book-scented china·beijing reading season" event has been held for 14 consecutive years, the "beijing good books" recommendation platform has been built and used well, and more than 30,000 reading activities are held every year. "book-scented beijing" has become a bright cultural business card of the capital.
national reading is always on the way, and promotion services cannot stop. by holding book fairs, carrying out world book day, national reading month and other activities, integrating high-quality reading resources, and innovating reading positions and promotion methods, we can activate the "spring water" of national reading. in this way, the city will become more attractive because of the fragrance of books.
the fragrance of books can lead people to faraway places and nourish people's hearts. we might as well make use of our spare time, spare time and fragmented time to immerse our souls with the fragrance of books and cultivate our spirits with reading, so that good reading habits will accompany us throughout our lives and make our lives more and more abundant and beautiful.
