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the chairman remains the same, but the ceo changes frequently.

three months ago, gou yiqun replaced yang lijuan as the new ceo of haidilao.

during yang lijuan's tenure as the head of haidilao, haidilao's performance bottomed out and rebounded, setting a record high.

in response to the adjustment of the ceo position, haidilao responded to the media:these correspond to the different stages faced by haidilao.

so, what was the reason that zhang yong replaced this "firefighter" at the peak of performance? what new story will haidilao tell in the "gou yiqun era"?

an old employee of haidilao once told the media "china entrepreneur" that at haidilao, chairman zhang yong has proposed many plans, and many systems were also created by him, including the "woodpecker plan", and yang lijuan, who cooperated with him, was the unswerving executor of his plans.

when zhang yong first proposed to expand haidilao to the whole country, 20-year-old yang lijuan went to the unfamiliar xi'an market as a pioneer and tried her best to open the first store outside sichuan. after that, after zhang yong proposed internationalization, she led the team to open the singaporean and american markets.