can ledao surpass "model y"?
2024-09-20
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chao news client reporter yu yebo zhu xiaodan
"the manufacturing and quality standards of the l60 are exactly the same as those of nio (automobile). each car undergoes 5,000 rigorous, professional and intelligent testing processes before delivery, far exceeding industry standards."
on september 19, the first model of nio's new brand ledao, ledao l60, was officially launched, with an official price starting from 206,900 yuan. at the press conference, ledao automobile president ai tiecheng said that although l60 is ledao's first car, it is actually the 12th model under nio's (automobile) intelligent manufacturing system.
at the scene, "model y" was the keyword most mentioned by ai tiecheng. this electric car, which was released five years ago, is still breaking sales records for passenger cars in many markets around the world. ledao's goal is clear, which is to challenge and surpass it.
it is understood that the l60 provides 7 body colors and 4 interior colors, supports a variety of personalized customization, and the body color, wheel hub, dual motors, and 85-degree battery are all optional. in addition, if users use the baas battery rental service, the price of the l60 is as low as 149,900 yuan, and the lowest monthly battery rental fee is only 599 yuan.
ledao l60 will start delivery nationwide from september 28.
it is worth mentioning that, relying on the systematic advantages of nio's ten years of full-stack self-developed, ledao l60 is born mature in r&d, energy replenishment, intelligent manufacturing, supply chain, service system, etc. it applies 12 world-leading intelligent and electric underlying technologies to mainstream family cars - ledao l60 is the only model in its class that adopts a full-domain 900v high-voltage architecture, equipped with a self-developed 900v silicon carbide motor, with an electricity consumption of 12.1kwh per 100 kilometers, the lowest in the industry; it is the first to use the nt.coconut ledao intelligent system, built on an intelligent hardware architecture for the next 10 years, and for the first time fully applies the industry's only full-domain vehicle operating system "skyos tianshu", realizing true vehicle intelligence.
in terms of charging, which is what users are most concerned about, ledao l60 shares nio's mature battery swapping system. ledao l60 can enjoy charging services at thousands of battery swapping stations upon delivery, achieving fully automatic battery swapping in three minutes.
"it is expected that by june 30 next year, charging will be available in every county, covering all county-level administrative regions across the country; and by december 31 (next year), battery swapping will be available in every county, covering more than 2,300 county-level administrative regions, including 27 provincial-level administrative regions, making charging as convenient as refueling." said ai tiecheng.
previously, in a survey of ledao's pre-order users, data showed that 39% of users put tesla model y in the first place compared with ledao l60. it can be seen that it is undoubtedly the biggest competitor of ledao's car. users ranked second for comparison, including popular models such as ideal l6, wenjie m5 ev, byd song l, and xiaopeng g6, but the main one is the pure electric model y.
chao news reporters also learned that the total delivery target of ledao l60 this year is about 20,000 vehicles, mainly concentrated in the fourth quarter, and it is expected to reach a monthly delivery volume of 10,000 by december.
according to the latest data, the cumulative sales of tesla model y have exceeded 2 million. in 2023, tesla model y's global sales reached 85,000 units, and in 2022, sales were 120,737 units.
can ledao surpass model y? we will have to wait and see.
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