tell the new story of the ten-year fishing ban in the yangtze river with new voices
2024-09-20
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in recent years, new internet applications represented by short video sharing have flourished. with its fast transmission speed, wide range, fragmentation, high information density and low acceptance threshold, it has firmly occupied more than 20% of the time spent by internet users. it is the main component of the current media communication system in rural areas and an important way to promote the integration of urban and rural information technology. it can be said that the popularity of topic discussions on short video platforms often directly reflects the focus of social public opinion during that period of time.
jiangsu has been a "land of fish and rice" with a developed fishery economy and sufficient supply of aquatic products since ancient times. various types of fishery production and entertainment activities such as aquaculture, fishing, and leisure fishing have a deep mass base. with the implementation of the important decision of the state to ban fishing in the yangtze river for ten years, a large number of traditional fishermen have settled on land. the contradiction between the people's needs for a better life such as a more beautiful and better ecology and a more diverse food supply system, and the behavioral impulse of "fishing and hunting" that has been passed down with the development of human civilization, needs to be regulated by the concept and means of "good laws and good governance". in addition, under the overall pattern of comprehensively governing the country according to law, from the experience of front-line fishery administration, in recent years, fishery law violations have rapidly changed from traditional net fishing to new types of fishing, and the identities of the parties involved in the cases have rapidly changed from single traditional fishermen to diverse citizens at all levels of society. topics related to fisheries continue to attract social attention, and the risk of public opinion continues to increase.
using the short video application "tiktok" as a tool, and "jiangsu" + "fishing ban" as two keywords, searching for public comments on relevant short videos in the past year, it can be seen that the evaluation is mixed. among them, the video about "fishing ban effect display" shows the spectacle of silver carp and bighead carp swimming in the shallows near the shore in a certain water area after the fishing ban, which aroused strong interest and praise from netizens and became an eye-catching "explosive"; when a certain place was refuting rumors about suspected "embezzlement" in the process of fishery law enforcement, it was ridiculed, ironic and questioned by netizens in the comment area with unique "internet language" because of inaccurate expression, unclear logic and insufficient evidence; short videos reporting the sentencing of illegal fishing cases were generally perceived by the public as "making a mountain out of a molehill" due to insufficient early legal education and publicity, and were widely questioned by "fishing ban but not fishing ban". such "carnival-style" emotional catharsis in the comment area has the hidden worry of causing public opinion. this shows that fishery administrative law enforcement work is increasingly exposed to the spotlight and attracts widespread social attention. at the same time, there are still many shortcomings in the proactive communication between law enforcement officers and the public, the standardization and fairness of law enforcement, and the use of public opinion propaganda tools.
the report of the 20th cpc national congress pointed out that it is necessary to "strengthen the construction of the all-media communication system and shape a new pattern of mainstream public opinion". this requires fishery managers to be good at discovering and disseminating the highlights of the fishing ban, and to be good at learning and using emerging media in the form of short videos and live broadcasts. relying on its characteristics of rapid diffusion, direct feedback, friendly interaction, flexibility and ease of use, they should strive to tell new stories about the fishing ban with new voices and avoid "losing" the right to speak. we should treat the temporary misunderstanding of the masses in the process of policy implementation with a more normal mentality and an inclusive attitude, adhere to the people-centered point of view, and explain the policies in a way that the people can see, understand and even like to hear, carefully and patiently, strive for the understanding of the masses, and create a harmonious and good network ecology; we must avoid blindly acting recklessly in the face of public opinion risks, adding fuel to the flames, and causing consequences that are difficult to resolve. we should improve the public opinion monitoring and prevention mechanism, prepare for the possible network hot spots involving the fishing ban in advance according to the actual law enforcement management, and try our best to resolve the public opinion risks in the bud, so as to more firmly grasp the new trends in the public opinion field, build a new pattern of mainstream public opinion for the ten-year fishing ban, and ensure that jiangsu will move forward steadily on the road of exploring the construction of a "land of fish and rice" in the new era. (the author is gao dongfa from the office of gehu fishery management committee of jiangsu province)
