dong yuhui promotes "macau time-honored brand" and is revealed to have no stores in macau
2024-09-20
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the controversy over the three sheep hong kong meicheng mooncakes has not yet subsided. recently, some netizens said that the "traveling with hui" live broadcast room was selling "macau pu ji mooncakes", but they had never heard of this pu ji food, which claims to be a "macau time-honored brand", in macau.
on september 19, a staff member of zhuhai puji food co., ltd., the mooncake manufacturer involved, told reporters:pu kee is a macau brand that has registered its trademark in macau but has no stores. it currently only has a store in zhuhai.
the reporter found that the live broadcast room of "traveling with hui" did promote puji's lava milk yellow mooncakes. the mooncake packaging shows that the supervisor is macau puji food co., ltd. and the manufacturer is zhuhai puji food co., ltd. the reporter asked the customer service of "traveling with hui" about the origin of the product, and the customer service said that they would record the feedback and did not respond further.
in addition, luo yonghao and dong jie have also promoted "macau pu ji mooncakes" through live streaming, and yi nengjing once recommended pu ji's macau souvenir mid-autumn festival gift box in the live streaming room.
information in the online stores of puji on various platforms shows that the origin and shipping place of many of its products are zhuhai, but its promotional content repeatedly mentions "macao time-honored brand" and "macao must-eat". for example, in the promotional video of "macao puji mooncake gift box", it is mentioned that "made by macao master chefs" and "in macao, it costs two or three hundred yuan per box". many netizens said that they had never heard of puji in macao, nor had they seen a store in macao.
the “walking with hui” live broadcast room sells macau pu ji mooncakes.
on september 19, the reporter called zhuhai pu ji food co., ltd. to inquire whether the relevant products could be purchased in macau. the staff said, "you can buy it directly in zhuhai. if it is really available there (in macau), it will be relatively expensive." he said that pu ji is a macau brand that has registered its trademark in macau but has no stores. it currently only has stores in zhuhai.
"yuhui xingxing" customer service responded to suspected quality issues of mooncakes
in addition, netizens discovered that the "macau pu ji lava custard mooncake" was sold in the douyin flagship store of "pu ji food flagship store" at a price of 108 yuan per box. its manufacturer is "zhuhai pu ji food co., ltd." located in zhuhai, guangzhou, and its supervisory manufacturer "macau pu ji food co., ltd." is registered in hong kong.
according to data from platforms such as qichacha and qixinbao, although the status of "macau puji food co., ltd." is "still registered", it has applied for "dormant activity" status on may 31, 2024. this has caused consumers to worry about the quality of its products.
on september 19, the customer service of "yuhui xingxing" said that this mooncake had indeed been sold, and the customer service would truthfully report this to the specialist for verification and rectification. as for whether there are any quality problems with this mooncake, the customer service said that consumers should not worry, the product selection team is strictly controlled, and they will also pay attention to the online comments.
macau puji releases brand statement
on september 19, in response to this incident, macau puji issued a brand statement:
some media, without knowing it, mistakenly identified the [macau pu kee food co., ltd.] registered in hong kong as the producer of "macau pu kee mooncakes". the hong kong registered company reported and our company are two business entities that have no relationship with each other.
our company has a real and valid trademark registration in macau and an authorization contract with the zhuhai manufacturer.
all "macau puji mooncakes" sold in the mainland are authorized to be produced and sold by "puji brand" and are strictly supervised by "macau puji food co., ltd." registered in macau. here, we can firmly promise to consumers that our mooncake products do not have any quality and food safety issues.
at 16:13 on september 19, macau portuguese journal posted again:
the information circulating online that "dong yuhui's mooncakes are suspected to have quality issues" is false information.
first of all, we have no problem with quality. secondly, "macau puji food co., ltd.", the sales brand of yuhuixingxing, has nothing to do with the "macau puji food co., ltd." registered in hong kong as rumored on the internet. the company rumored on the internet has applied for "dormant activities" on may 31, 2024, and its registration information, equity structure, business scope, management team, financial status, etc. have nothing to do with the sales brand "macau puji food co., ltd." and our company.
during the product selection stage, yuhui xingxing has a strict review process for the product, especially checking the production information, product ingredient safety, business status, etc.
thank you for your attention. we will continue to improve our quality control requirements. if consumers still have any questions about the quality of the product, we will assist consumers as soon as possible and conduct after-sales tracking. food safety issues are of great importance and require everyone to guard them seriously. we also call on everyone to pay attention to the facts and distinguish different information.
the reporter noticed that the mooncakes involved in the incident are no longer visible in the douyin flagship store of "pu ji food flagship store".
the store's customer service said that this mooncake has been sold out and it is estimated that it will not be restocked until the mid-autumn festival next year. a trademark registration certificate issued by the economic and technological development bureau of the macao special administrative region government in december 2021 provided to reporters shows that the registration date of the "pu ji" trademark is november 10, 2021, and it will be valid until november 10, 2028.
the reporter found out from the business registration information platform of the macao commercial and movable property registry (crcbm) that the registration number of macao pu kee food co., ltd. is 93728 (so), the registered capital is mop100,000.00, and the business scope includes snacks and souvenirs, food retail, wholesale, import and export trade. however, the reporter did not find out the current status of the company on the platform.
is there false advertising involved?
the market supervision department is verifying
macau puji mooncakes are actually produced in zhuhai, guangdong. netizens questioned whether such sales are considered false advertising. reporters learned that the market supervision department of jinwan district, zhuhai city, is verifying the matter.
the packaging of "macau pu ji mooncakes" shows that the supervisory manufacturer is macau pu ji food co., ltd., the manufacturer is zhuhai pu ji food co., ltd., and the place of origin is zhuhai, guangdong.
according to the official website of pu ji food, zhuhai pu ji food co., ltd. was established in 2014. it is a large food company integrating research and development, production and sales of macau specialties, snacks and specialties. its main products include egg yolk cakes, pineapple cakes, cookies, meat jerky, cakes, moon cakes, rice dumplings and more than 300 varieties.
previously, zhuhai puji food co., ltd. responded to reporters that puji is a macau brand that has registered its trademark in macau but has no stores. it currently only has stores in zhuhai. that afternoon, the reporter called the phone number 4006628289 published on the official website of puji food and the phone number registered with the industrial and commercial bureau several times, but none of them were answered.
afterwards, the reporter contacted the zhuhai jinwan district market supervision and administration bureau, and a staff member said that they had received a complaint about this matter on september 18 and had transferred the work order to the relevant department for verification. the staff member said: "if it is verified to be false advertising, we will definitely deal with it in accordance with relevant laws and regulations."
source: southern metropolis daily, modern express, jiupai finance, etc.
