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on the evening of september 17, the cctv 2024 mid-autumn festival gala arrived as scheduled, accompanying audiences around the world to spend a wonderful mid-autumn festival night.

as of 10:00 on september 18, the total cross-media reading and viewing volume of cctv's 2024 mid-autumn festival gala on cctv's platform was1.135 billion times. watch live on tv135 million times, the total parallel share reaches17.63%, continued to increase compared with the previous year; the number of readings and views on new media1 billion timesthe total number of readings on topics related to the evening party exceeded4.6 billion, and received more than 100 hot searches on the internet700, #cctv mid-autumn festival gala# #93-year-old soldier sends mooncakes to fallen comrades# #northeast folk songs are served in the northeast# #i remember this song was written for my mother# and other hot search topics triggered enthusiastic interactions among netizens, and related videos were played more than1 billion timesamong them, the number of clicks on "watching the autumn evening in vertical screen" exceeded202 million times.overtake1000overseas media reported on cctv's autumn gala. the profound patriotism and beautiful artistic style displayed in cctv's autumn gala were praised by audiences at home and abroad: "the traditional culture was fully displayed", "homesickness and patriotism were intertwined", "cctv's autumn gala gave the world another oriental aesthetic shock"...

technology revitalizes cultural treasures

millennium cultural heritage surges with poetic and picturesque sentiments

this year's cctv autumn evening gala made full use of the latest achievements of "5g+4k/8k+ai" integrated communication, allowing the 5,000-year chinese culture to shine with everlasting brilliance. the program "chi ling" "awakens" the cultural relics in the liaoning provincial museum through ai, virtual reality and other technologies, including zhao ji's "auspicious crane picture" scroll of the northern song dynasty, wang yuanqi's "ten scenes of west lake" scroll of the qing dynasty, the blue-and-white pine, bamboo and plum pattern octagonal jar of the yuan dynasty, and the "hairpin flower lady picture" scroll of the tang dynasty. the "beautiful and wonderful" visual enjoyment made netizens exclaim, "i admired the tang dynasty ladies with fluttering sleeves up close, they are really beautiful" and "it's like traveling through time and space and witnessing the flying cranes with my own eyes."

the program "sounding without drums" incorporates the dunhuang "three rabbits sharing ears" and the image of "flying apsaras", recreating the grand scene of music and dance with strings and bamboos lingering around the beams thousands of years ago. the songs "partridge sky: osmanthus" and "qingping tune" that are combined with poems, and the cross-border fusion "you are the mountain" sing out the tenderness of thousands of years. netizens left messages one after another, "mountains and flowing waters, and the company of bosom friends, the autumn evening has touched my romantic chinese heart again" and "poetry, song, dance, and drama, connecting the romance of different time and space, are moving."

xia chao, chairman of the chinese society of literary and art critics, believes that "this year's cctv autumn gala presented an audio-visual feast for the audience with its unique chinese aesthetics. modern technology was used to create aesthetic images. the entire gala blended the past and the present, and the dialogue between the past and the present allowed the audience to feel the chinese historical heritage, customs, and aesthetic style, while also seeing the vitality of the creative transformation and innovative development of china's excellent traditional culture in the new era." wu tianduo, a taiwanese compatriot in australia, said: "there are many programs of traditional chinese culture in the autumn gala. the ancient ci tune names and folk songs from all over the country make people feel very familiar, showing the charm of chinese culture and making us chinese overseas feel excited."

warmth reaches people's hearts

telling chinese stories through songs

the same month in ancient and modern times, the country is prosperous and the family is harmonious. this year's cctv autumn evening show continues the chapter-style structure while interspersing stories to arouse the unchanging thoughts of hometown and homeland in the hearts of chinese people around the world.

ruan jianhua, a researcher from the china aerospace science and technology corporation, talked about how chang'e-6 achieved the first sampling of the far side of the moon in human history. the high-tech replica of the lunar flag displayed in the program made netizens feel proud: "'chang'e flying to the moon' is amazing, the pride of astronauts" and "i hope that 'china red' will continue to shine in space."

going home and reunion have been given special meaning in shenyang, the venue of this year's cctv autumn evening gala. li weibo, a 93-year-old veteran of the chinese people's volunteer army who has welcomed the remains of his comrades home for ten consecutive years, sent mooncakes and saluted his comrades who are buried in the martyrs cemetery of the war to resist u.s. aggression and aid korea during this mid-autumn festival. this "reunion" story spanning decades has helped more people understand the meaning of going home and has also inspired young people in the new era to keep moving forward. "the mountains and rivers are safe, the heroes have returned to their hometowns, and we salute the most lovely people."

write dreams into poems and sing life into songs. this year, on the cctv autumn evening gala stage, songs focusing on ordinary and passionate life resonated with the audience. "apu's missing" sang out the courage to move forward and gave dream chasers the energy to fight; "if the moon didn't come" sounded, and the gorgeous fireworks lit up the night sky, warming countless wanderers in a foreign land; "cctv boys" sang the cheerful "new boy" through the old city of shenyang, passing happiness to everyone; in "our time" co-produced by tan weiwei and olympic champions wu dajing and deng yawen, ma long, pan zhanle, zhang yufei, sheng lihao, huang yuting and other olympic athletes sent sincere blessings to every audience.

strong family affection always touches the softest part of the heart. when chris lee and ma ziyao sang "i remember" duet, the photos of "i remember those moments of being loved" collected online appeared on the screen, evoking the family memories in everyone's hearts; when lin yilun and hu xianxu sang "when you are old", the "reunion photos" generated by ai permanently archived the past beauty. the topic #who do you most want to take a photo with through ai# also triggered enthusiastic comments from netizens, "i want ai to help me take a family photo with my grandparents" and "i noticed that my father choked up a little when watching this, he must miss his father very much."

beautiful and harmonious

chinese romance wins global audiences

in this year's cctv autumn evening gala, many internationally renowned musicians played a harmonious movement of mutual learning between civilizations together with chinese performers. this year marks the 60th anniversary of the establishment of diplomatic relations between china and france. french pianist richard clayderman and zhou shen took audiences from the east and the west into the timeless and charming chinese classic love story with a song "butterfly lovers" that combines chinese and western styles; hungarian pianist havasi, who grew up listening to chinese stories, played an uplifting movement with many chinese musicians at the china industrial museum, continuing his indissoluble bond with china; kazakh singer dimash kudaiberegin and huang xiaoyun collaborated on "come from the world", singing a "cosmic" romance in the magnificent, profound and charming stage design. the cultural integration of "you are in me, i am in you" has made netizens unforgettable, "all are heavenly sounds, so beautiful" and "the china-hungary friendship spanning three generations is touching."

cgtn (china global television network) english new media broadcast the autumn evening gala live, and the station launched integrated media coverage in 80 languages ​​to the world, and overseas audiences responded enthusiastically. more than 1,000 overseas media, including nbc, fox, cbs, bbc, sky news, alb uk, welt, vladimir putin, european times, eria news agency, japan's largest chinese information website record china, malaysia national news agency website, brazil globo tv, and hong kong, macao and taiwan media such as hong kong dot news, macau cable tv, taiwan economic daily and taipei post reported on the autumn evening gala.

cctv's international video news agency broadcast the complete program of cctv's mid-autumn festival gala simultaneously to mainstream media in many countries, including the united states national television, the united states odk media, european chinese television, the united arab emirates china-arab tv, kenya's switch tv, afghanistan's mingyue tv, sri lanka mirror, as well as hong kong and macao media such as the hong kong commercial daily, hong kong bauhinia magazine, hong kong dot news, tvb macau, and macau cable tv.

guo hong, chairman of the new zealand chinese association, niu huawei, chairman of the russian eurasian media association, and liu heling, chairman of the zambia overseas chinese young entrepreneurs association, all praised the cctv autumn gala, saying that "watching the autumn gala during the mid-autumn festival" has become one of the "new folk customs" for overseas chinese to celebrate the mid-autumn festival. at the time of family reunion, they share the bright moon with their relatives in the motherland and feel the resonance in their hearts. ahmed, an algerian netizen, said, "the gala showcases china's rich cultural heritage, traditions and wonderful creativity. china is so wonderful and amazing."

the bright moon shines on the past and present, and people from thousands of miles away share the beauty of the moon. this year's cctv autumn evening show is full of novelty, warmth and affection, allowing audiences at home and abroad to share the poetic splendor and warm emotions of the full moon on mid-autumn festival, carrying the long-lasting love for the country and home of chinese people around the world.

source: cctv news