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it home reported on september 19 that ea ceo andrew wilson shared the "imagination to creation" concept video at the investor conference held yesterday, showing his vision for the future of ai games.

it home attaches the concept video as follows:

in its “imagination to creation” concept video, ea shows how ai tools can help users generate content.

in the video, two players use ai to design and build a game environment based on basic instructions. they first define the ideal world, quickly build a maze and add armed characters. as the game progresses, they continue to expand and develop the game environment. ea confirmed that the concept will be integrated into its unique intellectual property.

after the release of the "imagination to creation" concept video, user feedback was mixed, with many users expressing frustration and skepticism about the concept. the video was pre-rendered, and ea does not currently have a functional version of the technology available for public display.

in fact, ea is actively using ai in its game development pipeline: fifa 23, for example, features 12 animation loops using ai, while ea sports fc 24 proudly features 1,200 ai-generated animations.

the ai ​​is expected to eventually allow ea players to create new content, but the exact timeline for this process remains unclear.