enter the game first and then break it. how does the new lantu dreamer launch a new offensive?
2024-09-19
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as of september 18, the pre-sale orders for the new lantu dreamer have accumulated to more than 14,000 units, and the new car will be officially launched on september 19.
"golden september and silver october" is regarded as the peak sales season for the automobile industry. just as the "a song of ice and fire" presented at the booths of different brands at the 2024 chengdu auto show, the competitive pressure and pain faced by the automobile market have become compulsory questions that all brands need to answer.
"chinese fashion is the top fashion, and chinese automotive people should have this confidence now." as lu fang, ceo of lantu auto, said, no matter how the market changes, the sustainable development of automobile brands must still return to the essence of the product, from the vehicle chassis to smart technology, from shaping the high-end image of independent brands to capturing young consumers, all of which require accumulation bit by bit.
"the upgrade of the new lantu dreamer is to provide users with the most user-friendly mpv product and bring users the best new energy vehicle travel experience." as lu fang said, the new lantu dreamer, which started pre-sale on the eve of the 2024 chengdu auto show, is the first answer sheet that lantu auto has submitted in the face of the "golden september and silver october".
data released by the passenger car market information joint committee on september 9 showed that the new energy passenger car market retailed 1.027 million units in august, up 43.2% year-on-year and 17% month-on-month. the monthly retail volume hit a new high this year and maintained a strong trend. among them, the growth momentum of domestic brands is obvious.
the reporter learned that the new lantu dreamer is positioned as a "panoramic luxury technology flagship mpv". there are two versions for pre-sale this time. the pre-sale price of the kunpeng version starts at 349,900 yuan, and the pre-sale price of the qiankun version equipped with huawei qiankun intelligent driving ads 3.0 and hongmeng cockpit starts at 469,900 yuan. as of september 18, the pre-sale orders for the new lantu dreamer have accumulated more than 14,000 units, and the new car will be officially launched on september 19.
"the launch of the new lantu dreamer will undoubtedly bring new vitality to the mid-to-large mpv market." automobile analyst bai de said that for mpv models that focus on both business and family travel needs, they must have a spacious body size, independent seats, in-car refrigerators, second-row screens and other luxurious facilities, and they must also show the determination to be a "game changer" in order to gain a place in the increasingly competitive market.
he gave an example, saying that the reason why the new lantu dreamer is labeled with huawei qiankun intelligent driving ads 3.0 and hongmeng intelligent cockpit is to bring users a more convenient and safe interaction and intelligent driving experience. from working with huawei to promote technological breakthroughs to the luxury breakthrough of a refrigerator, color tv and large sofa all at once, the new lantu dreamer has set a new benchmark for luxury mpvs.
"the growth of lantu dreamer is inseparable from 'listening to advice'. we have carried out targeted upgrades based on users' previous demands for longer pure electric range, higher safety performance, and greater driving smoothness." shao mingfeng, general manager of lantu automobile sales and service co., ltd., admitted that the multiple upgrades of lantu dreamer have been recognized by consumers, "especially after the range upgrade, it was immediately recognized by the majority of users, and sales more than tripled."
lu fang believes that the rapid technological progress has made it possible to solve the pain points of consumers' car use one by one. for example, due to the large size of the mpv, when the whole family travels together and the luggage is fully loaded, they usually have to get out of the car to pick up the luggage after arriving at the parking lot, and then reverse into the parking space. it is very inconvenient if they need to take something from the trunk temporarily.
to this end, lantu has a deep understanding of user needs and has worked with huawei to develop a front-end parking function for mpvs, which easily solves the problem of picking up and putting down luggage when users reverse park. lu fang said that thanks to huawei qiankun intelligent driving ads 3.0 system, the new lantu dreamer also supports more than 160 parking scenarios, including remote parking, leave-and-go, valet parking, parking and driving, etc., and can easily park automatically even in unmarked parking spaces and extremely narrow parking spaces, helping users overcome the problem of "big cars are difficult to park" in mpvs.
"the new lantu dreamer solves the pain points of consumers in the high-end and intelligent trend of mpvs with its insight into user needs, understanding of comfort and reliability, and grasp of intelligence, using chinese luxury top product strength." lu fang recalled that when the first lantu dreamer was launched in 2022, the chinese mpv market was still monopolized by joint venture brands and traditional fuel vehicles. with the entry of lantu dreamer as a starting point, many domestic brands began to join the mpv track, and brands such as hongqi, denza, xiaopeng, and ideal have launched new energy mpv models.
in fact, under the combined influence of factors such as the sudden increase in demand for family self-driving travel and the accelerated popularization of new energy vehicles, mpv models that combine the comfort of sedans with the space of suv models have become an absolute hot spot in the chinese auto market this year. at the same time, a new trend has emerged in the chinese mpv market that is conducive to the development of domestic brands.
the "2024 china automotive intelligent experience research" recently released by jdpower suggests that chinese users are more accepting of technological configurations related to smart cockpits and attach more importance to them when purchasing cars.
as the world's first mpv equipped with huawei qiankun intelligent driving and hongmeng cockpit, the new lantu dreamer has made great efforts to break through the intelligentization. it is reported that the "xiaoyao" intelligent cockpit of the new lantu dreamer kunpeng version uses the 8295p chip in hardware, which has smoother operation, more delicate pictures, and smarter interaction; at the same time, the innovative design of 8-screen linkage brings a more personalized and convenient interactive experience to the car, and can also achieve a 98% voice recognition rate, a response speed of up to 550ms and a vehicle control time of 1 second.
"the new lantu dreamer has surpassed traditional driving tools and has become an important smart partner on the road." lu fang said that lantu's original dream was to create a high-end new energy mpv for chinese people. nowadays, the competition in the new energy mpv market is very fierce, and lantu has also accelerated the iteration and upgrade of its products.
in his opinion, as consumers become more and more familiar with mpvs and automotive electrification and intelligent technologies, this fierce competition will probably continue, "but as long as we can bring better products and a better experience to users, we must actively face this fierce competition."
china youth daily and china youth network reporter zhang zhenqi source: china youth daily
source: china youth daily travel weekly
