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jimu news reporter shen wai

in recent days, it was revealed that the hong kong meicheng mooncakes promoted and sold by xiao yangge and anchors under three sheep had no offline sales points in hong kong and were not produced in hong kong. many netizens believed that they were suspected of false advertising. on september 17, the market supervision and administration bureau of hefei high-tech zone, anhui province, announced that it had filed a case against three sheep network technology co., ltd. for suspected "misleading consumers" in live streaming sales.

the follower data of xiao yangge’s account monitored by a third-party platform

according to the third-party data platform "gray pig data", as of press time on september 18, the "crazy little brother yang" account had lost more than 320,000 followers. in the past seven days, the "crazy little brother yang" account lost 1.29 million followers, and in the past 30 days, it lost 2.66 million followers. currently, the account has 120 million followers.

many netizens expressed their opinions on the topic of crazy xiao yangge losing fans. one netizen commented, "i am among the 1 million fans he lost."

on the morning of september 18, staff from the guangzhou huadu district market supervision and administration bureau, one of the production areas of meicheng mooncakes, told jimu news that they had already started the verification of guangzhou meicheng food co., ltd., and had verified the company's business qualifications and cooperation authorization issues. at present, they are communicating with the hefei market supervision and administration department about the specific verification situation, and have issued a corresponding cooperation letter, and will issue a specific verification report later.

is meicheng mooncake suspected of false advertising? in this regard, the staff member told jimu news that the characterization of false advertising still needs to wait for them to communicate and study with the case handlers in hefei and make judgments in accordance with the law. at present, they cannot give a conclusion.

the guangzhou huadu district market supervision and administration bureau issued a report stating that it has sent letters to the market supervision departments where the live streaming platform is located and the live streaming live streaming company is registered, requesting assistance in the investigation. the relevant situation needs further verification. next, the relevant departments will closely follow up on the progress of the incident, conduct further verification of the cooperation relationship and content between guangzhou meicheng food co., ltd. and the relevant live streaming live streaming platform, and strengthen supervision and compliance guidance for related companies.

(source: jimu news)

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