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is it difficult to break through public opinion? ke wenzhe's online popularity continues to decline, which may affect the development of the people's party

2024-09-18

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the people's party chairman ko wen-je has been detained for 14 days for the jinghuacheng case. on the 18th, the taiwan issues research center (tpoc), an organization on the island, analyzed ko wen-je's online voice and favorability. despite the strong support from the people's party, the online voice of the relevant issues continued to decline, from a total volume of more than 200,000 in a single day to 28,000 this week, a shocking drop. as for favorability, the people's party seems to have exhausted all its tricks, but ko wen-je's favorability remains below 0.6, indicating that the views of online public opinion may have been finalized and cannot be broken through. tpoc believes that the people's party may have to adjust the tone of its discourse as soon as possible and win recognition in a more effective way, otherwise it will not help the future development of the party or even ko wen-je's personal political future.

tpoc analyzed the "people's party's online voice" through the quickseek public opinion database and found that the people's party's online visibility from september 5 to date can be said to be "high at the beginning and low at the end." from the initial astonishing 197,000 discussions per day, it has dropped to an average of only about 36,000 discussions per day.

although the people's party plans to organize many offline activities, hold living room meetings and street speeches in various counties and cities, the online voice on the day of the event, whether it is the taipei event on the 8th, the new taipei event on the 13th, the chiayi event on the 14th, etc., continued to decline, and the energy of offline activities could not be converted into online morale.

tpoc pointed out that it is worth noting that in the recent hot topics, the people's party seems to have lost the "serving right" of public opinion, and the topics continue to be dominated by the green camp's revelations or gossip, and the momentum has not improved. for example, on the 12th, chen peiqi accepted an exclusive interview with three media outlets and announced that her financial flow was clear, but on the 13th, more than 58,000 discussions focused on "why it was limited to three specific media outlets", rather than sympathizing with chen peiqi and being convinced by her statement.

in addition, on the 14th, dpp taipei city councilor hong jianyi issued a "no suicide statement", revealing that former people's party legislator cai biru was suspected of being involved in the jinghuacheng case, which further attracted public attention. the number of people's party-related topics reached more than 39,000 in a single day. on the 15th, the focus shifted again to the gossip between kuomintang taipei city councilor zhong xiaoping and people's party "beauty doctor" zeng yanjie, with a total number of more than 35,000 in a single day. on the 16th, the taipei district prosecutor's office secretly interviewed reporters from "sanli" and other media, and stated that the investigation team had no leaks, which attracted attention, with a total number of more than 33,000 in a single day.(lin jingxian, strait herald reporter in taiwan)