export value in the first eight months exceeded 42 million yuan! exports of "cantonese" mooncakes are booming
2024-09-18
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on the night of mid-autumn festival, tasting hometown mooncakes and appreciating the bright moon together is a ritual for many overseas chinese who miss their hometown and their families. to welcome the mid-autumn festival, cantonese mooncakes carrying deep affection and friendship have "crossed the ocean". in the first eight months of this year, the value of mooncakes exported under the supervision of guangzhou customs alone exceeded 42 million yuan. in order to help mooncake companies catch up with orders, ensure production, export smoothly, and seize business opportunities during the peak season, guangdong tax authorities took the initiative to provide services, quickly respond to tax demands, and guide companies to enjoy and use policies well, so that mooncakes will taste better and better.
traditional flavors convey nostalgia
since may this year, dongguan xinyuan food co., ltd. has entered the peak period of mooncake production. "every year when the mooncake production peaks, we are very busy, and all manpower is invested in production, and it is easy to ignore administrative affairs such as taxes and fees." liu xiaobing, vice president of sales, said that the "tax and fee business guidance office" service proactively provided by the local tax department in recent months has been particularly timely. tax personnel use big data to analyze the company's situation in advance, sort out applicable support policies and possible tax and fee business guidance, and provide on-site guidance to companies in the electronic tax bureau to handle invoice additions, policy declaration and enjoyment, and tax-related financial data sorting, helping xinyuan enjoy tax and fee concessions of about 700,000 yuan, and have more sufficient funds to guarantee overseas order production.
tax officials went to dongguan xinyuan food co., ltd. to learn about the production and sales of mooncakes, and assisted the company in planning tax-related matters such as invoice application in advance.
another company that also uses traditional flavors to convey the mid-autumn festival sentiment overseas is guangzhou restaurant group liangfengyuan (maoming) food co., ltd. liangfengyuan sells hundreds of tons of mooncakes and fillings to 11 countries and regions including the united kingdom and the netherlands every year, and this year it has also opened up the south african market. "during the critical period of mooncake production, tax officials visited us and guided us to enjoy the policy of additional deduction for r&d expenses in advance when prepaying the second quarter corporate income tax, with an additional deduction of more than 3.3 million yuan." tan yajuan, a tax officer at liangfengyuan, said that as of the end of august, liangfengyuan's traditional flavor mooncake exports had increased by about 18% year-on-year.
innovative flavors expand the market
in addition to the traditional flavors that we remember, some innovative flavors have also been welcomed by foreign markets in recent years. this year, dongguan rongxin food co., ltd. launched four new flavors of mooncakes based on the preferences of young consumers: exploding milk yellow, exploding lemon cheese, exploding yogurt, and exploding hazelnut chocolate. they are sold well in more than 30 countries and regions including southeast asia, europe and the united states, with exports reaching more than 5 million yuan in the first half of 2024.
the mooncake production workshop with innovative flavors of dongguan rongxin food co., ltd.
"now, export tax rebates are handled paperlessly, without going to the tax service hall. documents and some certificates are all electronic, and there is no need to sort out a pile of paper materials. it is becoming more and more convenient." chen wenjian said that rongxin food has handled a total of about 1.9 million yuan in export tax rebates since it developed this series of new products in 2022. the "fast" export tax rebate has promoted the "activity" of their capital flow, and they can continue to firmly invest in innovation and research and development.
at the same time, during the critical period of mooncake production and export every year, local tax, customs, commerce and other departments will work together to provide policy and financial management guidance to enterprises. "the financial management involved in exporting mooncakes abroad is very different from that of domestic sales. the multi-department linkage service allows us to understand more key points of overseas tax and fee management at one time, helping us reduce information gaps, avoid tax-related risks, and enhance overseas competitiveness," said chen wenjian.
it is reported that in recent years, guangdong tax authorities have continuously optimized and simplified the document handling process, implemented the requirements for simplifying and merging declaration documents, and replaced "offline" document searches with "online" data searches. by optimizing the functions of the electronic tax bureau and the "single window" for international trade, the scope of "exemption from declaration" for export tax rebate declarations has been continuously expanded, and digital and electronic document filing management has been promoted, the convenience of export tax rebates has been continuously improved.
the automated production line of supreme emperor food (zhongshan) co., ltd. can produce 1 million mooncakes every day. the picture shows a worker checking the raw mooncakes in front of the automatic mooncake forming machine.
digitalization improves competitiveness
in addition to the taste, high-quality and fast production capacity is one of the magic weapons of guangdong mooncake companies in balancing domestic sales and exports. putting stuffing, brushing oil, shaping, baking, packaging... located in zhongshan city, supreme emperor food (zhongshan) co., ltd. produces 1 million cakes a day through automated production lines. its products are exported to more than 60 countries and regions including the european union, australia, and malaysia. in 2024, thailand, uzbekistan and other countries were added. this year's total export volume reached 87 tons, and the export value reached more than 8 million yuan.
guangzhou yangcheng lotus seed paste food co., ltd. has also created 8 mechanized production lines and 3 large tunnel furnaces. through unmanned baking and machine egg sweeping, the daily production of mooncakes reached 400,000 during peak periods, greatly improving work efficiency. dongguan wanhao food co., ltd. has applied automated production equipment to baking, cooling, transportation, packaging and other links, with a monthly production capacity of about 100,000 mooncakes. automated and intelligent process operations not only reduce the company's labor costs and increase production capacity, but also can more accurately guarantee the quality of mooncakes in some important links. "the standard requirements for mooncakes are very strict, and the standards of different countries are different. for example, mooncakes containing chicken and duck eggs must meet different requirements to be exported to europe and the united states in order to obtain access to the importing country, so we use a variety of automated testing equipment to conduct inspections to ensure that the mooncakes meet the requirements." li xiaoying, the financial director of wanhao food company, introduced.
behind the production capacity and technology upgrades, tax incentives have provided strong support. it is understood that wanhao food has enjoyed a series of tax incentives such as additional deductions for r&d expenses, and it is expected that tax reductions will reach 650,000 yuan. supreme emperor has enjoyed a total of nearly 370,000 yuan in various tax incentives since 2024. "the support of tax policies has given us more funds and confidence to invest in the expansion and upgrading of production lines, and continue to deepen overseas markets." said lai li'e, deputy general manager of supreme emperor.
text/guangzhou daily new flower city reporter: lin lin correspondent: yue ruixuanphoto/guangzhou daily new flower city reporter: liao xueming correspondent: yue ruixuanguangzhou daily new flower city editor: mo liping
