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jimu news commentator shi ping

recently, the "hong kong meicheng mooncakes" promoted by brother xiao yang have caused heated discussions. hong kong star eric tsang has had close contacts with the "three sheep" company recently. in september, he promoted the mooncakes with brother xiao yang and said that "this gift is very good." brother xiao yang used him as a "living signboard," saying that "they all know in hong kong that hong kong meicheng sells a box offline for 700 yuan." eric tsang did not deny it.

during the miss hong kong finals on september 15, someone mentioned this matter to eric tsang. as soon as the word "moon cake" was mentioned, eric tsang's face changed slightly and he pretended not to hear it. he quickly put down the microphone and fled the scene, ending the interview.

zeng zhiwei pretended not to hear the relevant questions (source: screenshot of online video)

at 11:45 a.m. on september 17, the hefei high-tech zone market supervision and administration bureau issued a situation report stating that it has filed a case to investigate three sheep network technology co., ltd. for suspected "misleading consumers" and other behaviors during the live broadcast, and will handle it in accordance with the law based on the results of the investigation.

recently, some media exposed that the "hong kong high-end mooncakes" promoted by "crazy little yang" in the live broadcast room - meicheng mooncakes, are not available in hong kong at all. only the trademark is registered in hong kong, and the actual operation and production are in guangdong. sales are mainly sold to mainland consumers through live broadcast channels. it is suspected that the origin is fake and it is false marketing. the storm continued to ferment for several days, and various parties had different opinions. zeng zhiwei became an unavoidable name.

from the surface, zeng zhiwei and xiao yangge can be said to have a close relationship. zeng zhiwei had previously participated in the opening event of the three sheep xiamen branch, and publicly and enthusiastically called on xiao yangge to come to hong kong to open a company; on august 21, 2024, the three sheep established a branch in hong kong and held an opening ceremony. zeng zhiwei brought a large number of hong kong stars to support. although zeng zhiwei was not officially announced as an important position at the opening ceremony, before that, xiao yangge made it clear in the live broadcast room: "zeng zhiwei is the boss of our hong kong company." after the opening ceremony, xiao yangge and many internet celebrities under the three sheep appeared in zeng zhiwei's live broadcast room to bring goods. the number of viewers exceeded 1.1 million, and sales easily exceeded 100 million in just three hours. with such a close cooperative relationship, it is no wonder that zeng zhiwei would bring this "hong kong high-end mooncake" with xiao yangge.

screenshot of the video of eric tsang and yang ge promoting meicheng mooncakes

unlike most mainland consumers, eric tsang is a native hong konger. he should know very well whether this meicheng mooncake is a high-end product in hong kong, whether it is sold on the hong kong market, whether it has been snapped up crazily, and whether it is sold for more than 700 yuan a box. however, he did not truthfully inform others of what he knew in the live broadcast room.

as a celebrity guest invited by the live-streaming anchor, zeng zhiwei also has the obligation and responsibility to have an in-depth understanding and prudent evaluation of the products he recommends and the anchors he supports, especially on key issues such as the authenticity of product information. there should be no carelessness or perfunctory attitude, but he just seemed to be happily "showing his face" throughout the whole process.

if zeng zhiwei is really the "boss" of the hong kong branch of three sheep as xiao yang said, then he is even more involved in this "mooncake incident". in any case, this attitude of keeping silent and walking away seems very embarrassing, which is in sharp contrast to his high-spirited appearance when he was promoting the products.

it is very common for celebrities to participate in live streaming to sell goods. this is not only a shortcut for celebrities to make extra money, but also a way for them to interact with fans and expand their influence. however, artists must also have basic business ethics and professional ethics when selling goods. celebrities use their influence to endorse products, attract consumers to spend money, and thus gain profits. they must be responsible for their words and deeds. according to relevant laws and regulations, when celebrities endorse or recommend products, they must ensure the authenticity and legality of the advertising content, and must not engage in false propaganda or mislead consumers. otherwise, they will bear the corresponding legal responsibilities. no matter how big a celebrity is, he cannot smile in the face of interests and flee in a hurry when there is a problem. such a "two-faced" will undoubtedly lose credibility and reputation.

zeng zhiwei was previously widely questioned for filming a video to celebrate the birthday of a northern myanmar cyber fraud leader. now he is caught up in the "mooncake scandal". his personal integrity is facing a huge test. this involves legal responsibility and integrity ethics. it is probably not feasible to put on an "no comment" attitude. even if he escapes from the scene this time, he cannot escape the responsibility. you know, you will have to pay for what you have done.