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according to data released by the general administration of customs in september, among the key export products in the country in the first eight months of 2024, household appliances continued to maintain double-digit growth, an increase of 14.7% year-on-year, in us dollars, which is in sharp contrast to traditional labor-intensive industries such as clothing, footwear, ceramics, and toys, which are showing a slowdown.

at the same time, compared with the 3.8% growth rate in 2023, the growth of home appliance exports in the first eight months of 2024 increased by 10.9 percentage points. exploring the reasons behind the high growth, in addition to the cyclical factors of external demand replenishment, the global layout of chinese companies has also brought more far-reaching impacts.

chinese factories are busy, vietnamese factories are even busier

"overseas demand is good this year, and our factory's orders have been scheduled until the end of the year." chen dehuan, brand manager of ningbo haozuan technology co., ltd., told caixin that the company's exports grew by 23% in the first half of this year.

on one side is the busy factory, and on the other side is the sales team that has already started to participate in intensive exhibitions in autumn. chen dehuan revealed that they have participated in more than ten exhibitions abroad this year, not counting domestic exhibitions such as the canton fair. as a small home appliance manufacturer and trader in ningbo, their efforts to innovate in recent years have allowed them to continue to gain more than 20% growth in europe and the united states as their main markets.

the head of another small and medium-sized home appliance manufacturing company in ningbo also told caixin that this year's external demand growth is stronger than last year, and compared with last year's basically the same level, it is expected to achieve double-digit growth this year.

"the production rhythm of domestic factories is normal, while the factories in vietnam are busier and continue to increase their production capacity." xu ning, chairman of guangdong bangze chuangke, told china business news that the company's operating income in the first half of this year exceeded 700 million yuan, an increase of about 37% year-on-year, and its net profit was nearly 70 million yuan, an increase of about 86% year-on-year. while benefiting from the overseas market entering the replenishment cycle this year, he believes that the company's core growth momentum comes from its factory in vietnam - the factory established in vietnam six years ago to cope with trade frictions has risen to a higher strategic level this year. this has allowed them to receive more global orders and achieve their annual growth targets as planned.