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china news service, beijing, september 17 (reporter lv shaowei) red walls, golden tiles, swaying green pines, standing on the ninth-floor viewing platform of beijing longfu building, the skyscrapers in the distance are clearly visible.

the longfu temple cultural and leisure district located in dongcheng district, beijing is a successful example of the ingenious integration of history and modernity. it is also a bright "golden business card" for the "culture +" empowering beijing's urban development in recent years.

data map: the "panda" landscape in longfu cultural center is particularly eye-catching. photo by zhao jun, a reporter from china news service

longfu temple, which was first built in 1452 during the ming dynasty, has historically been the core commercial district of beijing. since 2012, beijing state-owned assets corporation and dongcheng district have jointly carried out style protection and urban renewal in the longfu temple area, positioning the longfu temple project as "a new cultural center of the capital where traditional culture and modern civilization complement each other, and chinese culture and world civilization are harmoniously integrated" to meet the people's higher-quality spiritual and cultural needs and embody "the style of the capital, the charm of the ancient capital, and the style of the times". after continuous transformation and upgrading, the area has now become a new landmark for cultural consumption in beijing.

the first phase of the longfu temple project mainly includes longfu building and longfu temple north village. it officially opened in august 2019 and introduced featured merchants such as gengshu book club, m woods art museum, snowboard brand burton flagship store, gengshu book club, etc., forming a cultural consumption ecosystem.

the second phase of the project mainly includes the east courtyard of longfu temple (the original subway east fourth station repair project), the south square of longfu temple (the original longfu square renovation project), changhong cinema and the public space block improvement and renovation project, with a total construction area of ​​about 110,000 square meters. in the funfly huanyou tiandi cinema, which opened last year, people can watch 4d movies and experience the excitement of "flying over mountains and seas".

the second phase continues the concept of the first phase, which is to blend the old and the new, and reflect the ancient and the modern. looking down from a high point, the 600-meter-long, fishbone-shaped longfu temple street is dotted with various commercial entities transformed from old buildings, which blend in with the surrounding blue bricks and gray tiles. in the future, the "new" longfu temple will bring more novel and diverse cultural experiences to the citizens. the constantly iterative and upgraded longfu temple cultural district is a microcosm of the booming development of the integration scenes of "culture + consumption", "culture + technology", "culture + international exchanges" in the capital.

last year, the first immersive ip theme park in the trendy toy industry in china, popland city park, officially opened in beijing chaoyang park, triggering a "check-in" craze. as one of the urban renewal projects of chaoyang park, the 40,000-square-meter popland city park not only allows citizens and tourists to enjoy trendy toy theme amusement experience and services in one stop, but also immersively unlocks a new experience of the city's cultural, commercial and tourism integration space.

pop mart city park is one of the urban renewal projects of beijing chaoyang park. the park enriches the cultural elements of the park by displaying and experiencing ip content. while giving trendy toys more cultural attributes, it also helps chaoyang park create a new landmark that is popular among young people. in recent years, chaoyang park has become a destination for urban young people to "find a sense of relaxation" with its superior geographical location and high-quality ecological environment.

according to relevant officials from chaoyang district, chaoyang district has taken the national cultural industry innovation experimental zone as an important starting point, insisted on empowering cultural innovation with science and technology and urban development with culture, accelerated the development of new cultural enterprises, cultural formats, and the "culture + consumption" model, and significantly enhanced the effectiveness of culture in driving economic and social development.

during the 2024 china international fair for trade in services, the "cultural tourism services" theme booth of beijing economic and technological development zone (also known as "beijing yizhuang") in hall 9 of shougang park attracted attention with its strong "technological style": the entire booth is about 136 square meters, consisting of three chapters: "technology leading industrial innovation", "technology creates a better life", and "technology empowers livable ecology". through the clever use of "island-style design" and "giant screen", it creates a panoramic immersive exhibition experience for citizens, fully displaying the future industrial highlights of beijing yizhuang, the new industrial technology and cultural tourism planning, and the humanities and ecological landscape hotspots.

on august 21, the 2024 world robot conference opened in beijing, with the theme of "co-cultivating new quality productivity and sharing an intelligent new future". the picture shows the audience experiencing the minimally invasive surgical robot. photo by zhang yu, a reporter from china news service

walking into the booth, the reporter saw nearly ten star products from beijing yizhuang, including ex robots, peking opera robots, unmanned vending machines, ar subtitle glasses, "artificial intelligence + education" robots, drones, etc., neatly displayed. an ultra-clear led screen majestically ran through the booth. a "digital cool water river" flowed slowly under the feet, dynamically displaying the rippling water. the elk and water birds living by the water were clearly visible, making people feel as if they were in it, full of "technology style".

relevant person in charge of beijing economic and technological development zone said that as the main platform of the "three cities and one district" of beijing international science and technology innovation center and a pioneer in the high-quality development of the capital, the economic and technological development zone has always insisted on the resonance of industrial development and cultural development, and the two-way empowerment of scientific and technological innovation and cultural development. it is committed to building a "capital innovation and cultural leading area", actively promoting the deep integration of science, technology, culture and tourism, and striving to build an industrial science and technology tourism demonstration area. this year, it will continue to comprehensively promote the "beijing yizhuang science and technology museum city" series of activities, release innovative cultural nutrients at multiple levels, in multiple fields and in a diversified manner, and bring accessible science and technology innovation experience to the public.

in recent years, beijing has adhered to the development strategy of "technology empowering culture, culture empowering the city", vigorously developed new cultural productivity, deepened cultural integration and development, accelerated the cultivation of new cultural formats, and achieved remarkable results in the high-quality development of the cultural industry. in the first half of this year, the city's cultural enterprises achieved operating income of 1,043.48 billion yuan, a year-on-year increase of 7.9%; among them, new cultural formats enterprises achieved operating income of 742.52 billion yuan, a year-on-year increase of 12.4%, accounting for more than 70% of the city's cultural enterprises' operating income. (end)

(china news network)